The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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Episodes
894 episodes
How Meta’s Ad System Just Got Personal
🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your la...
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Episode 954
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2:44
How to Build Your Timeless Content Library
📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoid...
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Episode 953
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1:10
How to Know If Your Content Marketing Is Working
📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from in...
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Episode 952
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1:47
Proven Ways to Build Loyal Fans of Your Law Firm
💼 Want to stop chasing cold leads and start maximizing the value of your existing clients? John breaks down how law firms—regardless of practice area—can transform ordinary clients into lifelong fans who refer, return, and rave. From personal t...
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Episode 951
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2:23
We are Entering the Big Leagues! Are You Ready?
⚡️The era of AI agents is here, and they’re reshaping how content is created, distributed, and consumed. In this high-energy episode, Mike breaks down what this means for small law firms—and why sitting on the sidelines is no longer an option. ...
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Episode 950
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2:32
AI is Absolutely Disrupting Marketing on a Grand Scale
📱 What do Bigfoot on TikTok and AI in your marketing strategy have in common? Disruption. In this confessional-style episode, Mike unpacks the bizarre but brilliant signs that the marketing world has changed — and how AI is leading the charge. ...
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Episode 949
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1:14
2025 Is the Year to Make AI Your Ally
🚀 AI isn’t coming—it’s already here, and it’s moving fast. In this episode, Mike and Eddie break down how AI agents, automation tools, and new tech like Video 3 are reshaping the legal marketing world. From client intake to content creation, th...
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Episode 948
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23:08
The Coolest Tool That ChatGPT Has
🚀 What if you could get a fully footnoted research dossier in 7 minutes flat—while you grab a coffee? In this episode, Eddie and Mike uncover the “deep research” tool inside ChatGPT 4.0 and why it's a total game-changer for lawyers who value sp...
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Episode 947
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1:53
AI Helps, But It Can't Replace This
🧠 Even in a world of AI-generated movies and automated workflows, there’s one element technology can’t replicate: the human touch. In this episode, Eddie and Mike unpack the rising presence of AI in creative and professional spaces, from Hollyw...
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Episode 946
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2:43
Why Veo 3 Matters to Lawyers
🎥 The era of glitchy, six-fingered avatars is over. In this episode, Eddie and Mike dive into Google’s Veo 3—an AI-powered video tool that’s delivering shockingly human results. From flawless lip-syncing to fully polished promo videos, this tec...
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Episode 945
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2:33
The AI Revolution–What Small Law Firms Must Know
🚀 AI is evolving at breakneck speed—and if you think it's still just a content tool, you're already behind. In this episode, Eddie and Mike unpack how predictions from decades ago are now reshaping small law firm operations in real time. From m...
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Episode 944
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1:47
Become the Leader Your Law Firm Needs feat. Steph Tuss
💥 You don’t scale a law firm by billing more hours—you scale it by becoming the kind of leader people want to follow. In this episode, Steph Tuss breaks down what real leadership looks like inside a small firm, why psychological safety drives p...
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Episode 943
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43:31
The Right Way to Train Your Team (So You Can Let Go)
📹 If you’ve ever thought, “It’s just easier to do it myself,” this episode will change your mind. Steph Tuss shares a proven method for training your team using simple video systems—so you can step out of the weeds and into real leadership. Whe...
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Episode 942
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1:52
The Secret to Getting 100% Team Buy-In
💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your tea...
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Episode 941
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2:26
How to Make Your First Hire (Without Having Your Sh*t Together)
🧠 Think you need to “have it all together” before hiring help? Think again. In this episode, we tackle the mental and financial roadblocks holding lawyers back from making their first hire—especially when it comes to executive assistants. If yo...
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Episode 940
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1:35
The Chicken & the Egg of Law Firm Growth
🐣 Struggling to grow your firm but can’t let go of control? You’re not alone. In this episode, Danny sits down with Steph Tuss to unpack the classic chicken-and-egg dilemma facing law firm owners: Do you grow then hire… or hire so you ...
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Episode 939
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2:11
Law Firm Marketing in 2025: What's Trending
🧠 Law firm marketing is evolving fast—and most firms are falling behind. Eddie and John break down Spotlight Branding’s 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight what’s working, what’s not, and w...
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Episode 938
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43:18
Are You Spending Enough on Marketing? Most Law Firms Aren't
🚨 Most law firms are stuck in a dangerous loop—spending too little on marketing and wondering why they're not growing. In this episode, Eddie and John break down the true cost of underinvestment, explain why $1,000 a month won’t cut it, and off...
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Episode 937
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2:30
Build a Law Firm Brand Without Spending a Dime on Ads
📣 Tired of pouring money into ads that don’t deliver? In this episode, Eddie and John break down how small firm lawyers can grow their brand—and client base—through smart, intentional networking. From referral sources to podcast guest spots, le...
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Episode 936
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1:56
The Biggest Worries Solo & Small Law Firms Have This Year
😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the ...
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Episode 935
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3:32
The Big Disconnect in Law Firm Marketing
💥 Law firm marketing is more broken than most attorneys realize—and it’s not even their fault. Eddie and John break down the big disconnect between what firms think they should be doing and what actually works. From SEO to AI ...
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Episode 934
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2:23
The Truth About Conversions: What Law Firms Need to Know
🚨 Most law firm owners think conversions are about one magic ad or a killer landing page. But here’s the truth: that’s a myth. In this eye-opening episode, Mike and Eddie unpack why “conversion” isn’t a single event but a series of int...
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Episode 933
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30:04
You’re Not Forgotten—You’re Just Forgettable
🧠 Most law firms don’t get referrals because they’re not bad—they’re just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorshi...
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Episode 932
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1:49
Are Leads Leaving? Good! Your Funnel is Working
😱 Worried every time someone unsubscribes, unfollows, or ghosts your law firm? Eddie and Mike are here to tell you that’s actually a win. In this episode, they explain why losing leads isn’t a red flag—it’s your funnel doing its job. W...
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Episode 931
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1:31
Why Clicks Mean Nothing Without Conversions
🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain ...
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Episode 930
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2:29