The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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Episodes
1083 episodes
How to Book More Consultations in 2026
📧 How can law firms use email marketing to improve follow-up and book more consultations in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains how solo and small law firms can transform their follow-up process wi...
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Episode 1143
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4:14
You're Probably Not Posting As Much As You Should Be
📈 Think you’re posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms — and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind a...
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Episode 1142
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4:27
How to Start Marketing Your Law Firm 101
🧠 Whether you're launching your firm or finally getting serious about your marketing, this “Best Of” episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the...
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Episode 1141
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1:37
LSAs or Google Ads: Which is Worth It?
💸 Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the two—and why the answer isn't as black and white as you might think. Learn...
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Episode 1140
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1:39
How Soon Should Marketing Start Producing Cases?
🎯 How long does it really take for your law firm’s marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing you’re running. From digital ads that ca...
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Episode 1139
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1:34
Marketing Without Breaking Bar Rules
In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar’s intent to using smart...
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Episode 1138
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4:04
What Personal Injury Firms Should Be Blogging About
In this episode, Marc Cerniglia reveals how personal injury firms can stop wasting time on generic blog posts and start creating content that actually attracts clients. It’s not about writing for search engines — it’s about writing for r...
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Episode 1137
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2:22
4 Key Hires That Will Help Your Firm's Finances
💰 Growing your law firm is about more than just getting new clients — it’s about building a solid financial foundation. In this episode, Mike sits down with financial expert Ryan Kimler to reveal the four key hires that every small but growing ...
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Episode 1136
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2:07
3-Step System Behind High-Performing Law Firm Ads
🚀 What is the three-step system behind high-performing law firm ads? Danny Decker explains the simple ad funnel that helps solo and small law firms turn social media clicks into real consultations. Instead of sending prospects directly t...
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Episode 1135
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2:00
Meta Ads Are Getting Smarter; What You Need To Know
📣 How are Meta Ads getting smarter and what does that mean for law firm marketing? Daniel, Mike, and Eddie break down how Meta’s advertising platform is evolving and why it matters for law firms running digital ad campaigns in 2026. In t...
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Episode 1134
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2:44
Who Is Your Content Actually For?
🎯 Who is your law firm’s marketing content actually for? Danny Decker explains why one of the biggest mistakes law firms make is trying to create content for everyone instead of clearly defining their target audience. In this episode, Da...
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Episode 1133
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1:48
Two Things You Must Know About Every Ideal Client
🎯 What are the two things every law firm must understand about their ideal client? Danny Decker explains why defining your client avatar goes beyond basic demographics and why understanding both demographics and psychographics is essenti...
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Episode 1132
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2:13
How This Law Firm Keeps Their Clients Coming Back
🏠 In this “Best Of” episode, attorney Lisandra Matos of the Matos Law Firm shares how genuine hospitality and personal connection shape every client experience. From offering coffee to welcoming entire families into the conference room, ...
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Episode 1131
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1:07
What Should Family Law Firms Be Blogging About?
📝 Family law blogging isn’t about sounding smart — it’s about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesn’t just sound good...
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Episode 1130
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1:16
Law Firm Owners Have Seen Much Success Doing This
🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms n...
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Episode 1129
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1:51
If You're Not Uploading Enough Content, You're Hurting Your Firm's Chances
📈 Think you’re posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms — and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind a...
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Episode 1128
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4:27
Is Your Landing Page the Issue? Your Ads? How to Know!
Ever wonder why your ads get clicks but your phone isn’t ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of ...
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Episode 1127
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2:29
Here's How Law Firms Grow Without ANY Money to Spend on Ads
📈 How law firms actually grow without touching a single ad dollar.In this episode, John Hinson — the original host of the Law Firm Marketing Minute — breaks down how solo and small firms can expand their audience organically...
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Episode 1126
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1:59
This Content Outperforms Anything Else
In this episode, Danny Decker and Mike breakdown why micro-content and hyper-specific answers are outperforming long guides, eBooks, and generic “ultimate resources.” They explain how today’s clients are overwhelmed with information — and why t...
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Episode 1125
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3:19
Two Marketing Tools You Need Yesterday!
In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down...
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Episode 1124
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4:14
Why No One is Clicking Your "Book a Call" Button
In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it’s not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact U...
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Episode 1123
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1:48
If Your Marketing Attracts Everyone, Then You're Doing It Wrong!
💊 Most law firms think losing a lead, a follower, or a subscriber means their marketing isn’t working — but in this episode, Mike and Eddie reveal why that’s actually a good sign. Learn how your funnel should repel the wr...
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Episode 1122
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1:35
Run These Ads When You're Ready for New Clients Today!
📣 If your firm is ready to grow fast, this is the episode you’ve been waiting for. Danny and Mike break down “Call Me Now” campaigns—paid ads specifically designed to make the phone ring today. From Google to Facebook, learn what platforms work...
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Episode 1121
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1:12
You're Failing to Keep Your Readers Engaged
💡 In this episode, Mike and Eddie break down why so many law firm blogs fail to keep readers engaged and what your audience is actually looking for when they land on your content. From ditching pointless hypotheticals to structuring yo...
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Episode 1120
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2:53