The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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Episodes
968 episodes
Why Your Law Firm Needs a Story (Not Just a Sales Pitch)
đ In this episode, Mike and Eddie break down why story branding is one of the most powerful ways to connect with potential clients. They explain how your law firmâs marketing can position clients as the hero, create emotional resonance, and mak...
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Episode 1028
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2:10
Are You Emailing Your Audience Too Much â or Not Nearly Enough?
đ§ Many law firm owners worry about âbotheringâ their list with too many emails. But in this episode, Danny Decker explains why the real danger isnât over-emailing â itâs not emailing enough. Discover how often you should be reaching out, why on...
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Episode 1027
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1:56
When Should Your Marketing Start Converting Into Cases?
đŻ How long does it really take for your law firmâs marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing youâre running. From digital ads that ca...
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Episode 1026
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1:34
What Should Be âAbove the Foldâ on a Law Firm Website?
đŻ What should be âabove the foldâ on your law firmâs homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical â and how the right design choices can mean the difference between a new client and a...
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Episode 1025
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2:27
The Truth About SEO in 2025
đŻ Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question thatâs on every law firm ownerâs mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape loo...
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Episode 1024
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2:32
The Difference Between Lead Gen & Lead Nurturing
đŻ In this âBest Ofâ episode, Marc Cerniglia dives into one of the most overlooked aspects of marketing: knowing the difference between generating leads and nurturing them. He explains why true marketing success isnât just about getting attentio...
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Episode 1023
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1:26
How to Stand Out in a Crowded Legal Market
đŻ In this âBest Ofâ episode, Mike and Eddie break down what it really takes to differentiate your law firm when every lawyer around you is offering the same thing. It's not just about being good â itâs about being known for something. Learn how...
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Episode 1022
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1:30
Where to Start with Your Law Firmâs Marketing
đ§ Whether you're launching your firm or finally getting serious about your marketing, this âBest Ofâ episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the...
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Episode 1021
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1:37
How to Create More Content Without More Work
⥠Most lawyers donât have the time or energy to constantly create social media posts â but that doesnât mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one pie...
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Episode 1020
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1:25
Your Next Big Case Could Come From Here
đĄ Many lawyers rely only on other attorneys or professionals for referrals, but thereâs a powerful source of repeat business and new cases that most firms completely overlook. In this Best Of episode, John Hinson explains why these con...
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Episode 1019
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3:24
Can You Grow a Law Firm Without Spending on Marketing?
đĄ Yes, you can grow your law firm without spending a dime on marketingâbut should you? In this episode, Danny Decker lays out what it really takes to build a thriving practice the âold-fashionedâ way, and when itâs time to stop being c...
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Episode 1018
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0:54
Are LSAs Better Than Google Ads for Law Firms?
đ¸ Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the twoâand why the answer isn't as black and white as you might think. Learn...
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Episode 1017
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1:39
Can Video Marketing Actually Bring You Cases?
đĽ Video marketing can do more than boost your brandâit can drive real, trackable case generation. In this episode, Danny Decker breaks down how lawyers can use video the right way, including a smart two-step campaign strategy that turn...
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Episode 1016
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1:32
What Belongs Above the Fold on Your Law Firmâs Homepage?
đ Most law firm websites fail in the first five secondsâbefore a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and ...
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Episode 1015
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1:58
What Topics Are Impactful for Family Law Blogs?
đ Family law blogging isnât about sounding smart â itâs about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesnât just sound good...
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Episode 1014
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1:16
How Often Should You Email Your List?
Far too many lawyers avoid emailing their lists because theyâre worried about being âtoo pushy.â Danny Decker explains why this mindset is costing law firms clients, why unsubscribes arenât a problem, and how consistent, value-packed emails can...
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Episode 1013
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1:34
Does SEO Still Work for Law Firms in 2025?
âď¸ Google is still important, but consumer behavior is shifting fast â and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for...
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Episode 1012
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1:09
How Long Before Marketing Brings in Cases?
How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms ne...
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Episode 1011
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1:06
What to Do If You Only Have $500 for Marketing
If your marketing budget is limited to $500 a month, digital ads arenât the answer â relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on co...
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Episode 1010
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1:11
Should You Hire a Marketing Agency or Do It Yourself?
đź Many lawyers think doing their own marketing will save money â but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to le...
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Episode 1009
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1:37
How to Get Found on ChatGPT (Part 2)
đ˛ Think your law firmâs website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawye...
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Episode 1008
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30:30
The AI Visibility Action Plan for Law Firms
đŁ Lawyers: If your content isn't clear, consistent, and client-focused â AI platforms wonât send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firm...
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Episode 1007
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2:13
Inconsistencies Are Killing Your Chances with ChatGPT
â ď¸ A simple inconsistency in your online listings could be the reason ChatGPTâand your next clientâcanât find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google,...
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Episode 1006
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2:19
What REALLY Matters to ChatGPT
đ¤ Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized â from government sites and backlinks to content freshness and formatting. If youâve ever wondered why ...
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Episode 1005
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1:52
Data Sources Powering ChatGPTâs Legal Recommendations
đ¤ ChatGPT isnât just pulling answers out of thin airâitâs trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters ...
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Episode 1004
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1:58