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The Law Firm Marketing Minute
AI Helps, But It Can't Replace This
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🧠Even in a world of AI-generated movies and automated workflows, there’s one element technology can’t replicate: the human touch. In this episode, Eddie and Mike unpack the rising presence of AI in creative and professional spaces, from Hollywood to the courtroom. They explore why clients still crave authentic human connection, how AI can empower rather than replace lawyers, and the real reason your role is safer than you think.
📌 Key Takeaways
- AI can streamline legal workflows—but it can’t replace empathy, judgment, or trust.
- Clients may use AI, but they still want a real human lawyer on their side.
- Using AI wisely means gaining time and freedom, not sacrificing what makes your practice personal.
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Here's a bit of good news though. So if I were to tell you and I'm not going to tell you whether this is real or not I mean, there is a movie coming out in two weeks. It was made entirely of AI. It was written and produced, created. I mean, it took about three people to make it. Everything else is AI generated. How likely are you to go see that movie? If it's the first ever, it's pretty likely that I go Fair. Um, if it's the first ever, I'm pretty. It's pretty likely that I go fair.
Speaker 1:I think the the only time that people would say they want to see something that's entirely ai produced is if they're. It's it's novel, it's something new, just to see what it can do. Now if, jay, what is your? What is your favorite writer? Tolkien tolkien, I mean hypothetically if if he wrote a book that was coming out next year and AI wrote another version of Lord of the Rings that was also coming out next year. I don't know if Tolkien has since passed away, but which book would you rather read? Tolkien, absolutely.
Speaker 1:I think more and more people are really readily using AI, but many people are very hesitant to receive it. Many people are. They don't want to buy an AI product. They definitely want to use AI to create things, but they definitely don't want to buy it, and I'm not even talking outside the realm of recreation. So I'm saying the good news here and I'm going to trace back to why I said this is good news is that no one's going and AI is not going to replace a lawyer. More people are going to want to work with a lawyer than they're going to work with AI. So when you start talking about AI agents, we start talking about these different platforms of VEO3.
Speaker 1:Granted, that is more of a creative element, but you start looking at AI as to how it can make your life easier, whether that's analyzing client reviews for insight. I mean repurposing existing content. I mean writing ad copy that you're going to rewrite later on. I mean speech-to-text transcriptions. I mean I've used so many of it in terms of meetings and being able to go back and read it, so use it to whether or not you're creating a workflow.
Speaker 1:So I think the power of AI, especially in the legal world, is going to be making your life easier and more efficient. It'll still allow you to perform the essential functions of being an attorney, and I think that that's kind of a safe bet right now is that you as a human being are secure, but you can become more so and get more of your free time and be able to do more of what you want to do by leveraging some of these platforms. Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.