The Big Disconnect in Law Firm Marketing

💥 Law firm marketing is more broken than most attorneys realize—and it’s not even their fault. Eddie and John break down the big disconnect between what firms think they should be doing and what actually works. From SEO to AI to VAs to social media, this episode reveals how trying everything means mastering nothing—and why this scattered approach keeps firms stuck, burned out, and invisible.

📌 Key Takeaways

• Most firms spread themselves thin across too many tactics without clear strategy.
• The real problem isn’t effort—it’s distraction and misdirection.
• Fixing the disconnect means doing less, but doing it with purpose.

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Chapters

• 0:00 Introduction to The Big Disconnect
• 0:11 Common Law Firm Marketing Mistakes
• 0:45 Shiny Object Syndrome Explained
• 1:32 Data Revealing Common Marketing Problems
• 2:07 Episode Preview and CTA

Transcript

Speaker 0: 0:00

What does that mean? When you say the big disconnect, and where did you pull that from? I just decided that that's what I wanted it to be. Next question Nice, let's go? No, I'm kidding, no, so you know.

Speaker 0: 0:11

In short, you know, I think law firms are just kind of shooting themselves in the foot with their marketing strategy. You know, and again, like I said, you know it's not totally their fault. You know, because there are so many marketing experts out there and they're all saying different things. Right, like some will still say that SEO is still relevant and that that's where you should start. Some are pushing that everything should just be AI now. Some are saying virtual assistants are the way to go. Some are still saying, you know, everything should be on social media. And you know it's not just a simple answer is just one thing right.

Speaker 0: 0:45

But for these law firm owners and you have so many other areas of your business that you're running right, like you have to also manage your employees, or you have to manage your bookkeeping, you have to manage all of the cases that you're doing, and so it's a lot to keep track of. And a lot of owners have shiny new object syndrome, and so one new marketing person comes along and says oh, you should have, you should totally be doing this. You can 10x your firm by doing this one simple thing and then you go chase it for a couple of weeks. You kind of get involved in it and then you get distracted by something else, or business comes along, or whatever the case is, and it falls, you know, through the cracks and you ultimately end up having your hand in several different buckets to where you may be doing several different things, but you're not necessarily doing one thing very well.

Speaker 0: 1:32

And what I've seen through this data, especially this year, is that lawyers have all of these very common marketing problems. Right, and we'll get into this. Right, like they want to take cases, they want to be more profitable. Prospects didn't realize that the firm could help them all of these different things and they all have very simple marketing answers. But it's ironic because the data also shows that a lot of law firms are not specifically doing the things that would answer those questions. Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.