The Law Firm Marketing Minute

You’re Not Forgotten—You’re Just Forgettable

Spotlight Branding Episode 932

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🧠 Most law firms don’t get referrals because they’re not bad—they’re just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorships) keeps your firm on people’s radar. Whether they open your emails or just see your name at a 5K, repetition builds recall—and recall builds referrals. If you’ve ever wondered why past clients go elsewhere, this is your answer.

📌 Key Takeaways:

  • People forget law firms fast—unless you give them reasons to remember you.
  • Consistent exposure matters more than flashy one-time impressions.
  • Simple tactics like newsletters and event sponsorships can drive long-term growth.

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