The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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The Law Firm Marketing Minute
How to Build Your Timeless Content Library
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📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority.
📌 Key Takeaways
- Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.
- The risk of publishing information, especially about the law, that can change and become inaccurate over time.
- How to build a lasting library of content by focusing on evergreen topics that never have to be taken down.
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