
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
Thanks for listening!
The Law Firm Marketing Minute
The Secret to Getting 100% Team Buy-In
Did you like this episode? Dislike it?
💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out or just "doing their jobs," this episode is your wake-up call.
📌 Key Takeaways:
- Why financial goals don’t inspire your team (and what does).
- The exact questions to ask your team to drive buy-in.
- How to keep your vision alive in daily conversations.
👉 Visit Steph here
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Let me get something really clear. A vision is not a mission statement. A vision is not a financial goal. Your team members don't care how much money you want to make, they don't. That's not a vision.
Speaker 1:A vision is something they can feel, something that they can listen to and see themselves being a part of, something. That's highly visual, and Cameron Herald actually leads you through that process in the book Vivid Vision. Once you've got that written and you've got it all written up and it's highly visual and you feel emotionally attached to it. That's when you share it with your team. But what's required for a team to buy into your vision is the ability to have a discussion about it, ability to have a discussion about it. So whenever I brought in a new idea or whenever we redid our vision, I would always take my team through a list of questions, and that list of questions are what excites you about this vision? What doesn't excite you about this vision? What do you feel like you need to learn, or new skill you need to learn in order to help us with this vision? Where do you think this vision could go off the rails, based on past experiences? So you create this conversation around the vision where people can actually express what they like about it, what they might not like about it, what questions they have about it. And then you finally ask them where do you see yourself playing a part in this vision? Because you may be really surprised the answers that you get from your team members about where they see themselves playing a part in the vision, because you see them one way but they see something very different. And what happens is you get total buy-in, you get 100% buy-in on that vision.
Speaker 1:Now then your role switches to talking about the vision constantly. So on your Monday meeting, your weekly meeting, you're reading a piece of the vision and saying guys, how do you think we're doing? You know getting, you know, are we on the right path? Are the things that we need to change? You're constantly focused on this is what's going to get us to our vision and this is not what's going to get us to our vision. So you're in charge of the focus of the organization. Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.