The Biggest Worries Solo & Small Law Firms Have This Year

😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this year’s data, from inconsistent revenue to underpricing and marketing misconceptions, and share what successful firms are doing differently to gain stability.

📌 Key Takeaways

• Many firms are busy—but still not profitable because they undercharge or attract the wrong clients.
• Profitability isn’t just marketing; it’s positioning yourself as the expert.
• Charging more isn’t greedy—it’s how you serve with confidence and sustainability.

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Chapters

• 0:00 Small Firm Challenges: Getting Right Clients
• 0:51 Marketing Reality Check
• 1:39 Charging What You're Worth
• 3:03 Position Yourself As The Expert

Transcript

Speaker 1: 0:00

Again, we're going to talk about the things that keep you up at night, especially as a small law firm, a smaller law firm owner. I mean you are a business owner, so I know last year I mean the big, and you're going to see this again. It's going to surface again this year. On the peak behind the curtain is that a lot of people said they just weren't getting. It wasn't that they weren't getting enough clients, it's that they weren't getting the right type of clients, and every attorney who's out there listening to this know exactly what I'm talking about when he talks about the wrong type of clients. However, this year, 59% of people said they were worried about taking on enough cases or making enough profit. All right, so, John, we can talk about that. I mean the concern that people have and the people who do land in this category. I mean what types of things should they pursue? And start basic, start simple and start doing the basic things well before we start elevating.

Speaker 2: 0:51

Yeah. So this is again like I said earlier. There's not necessarily one simple, easy solution that you can just set and forget. Right Like, marketing is just not that easy, regardless of how easy other people say it is right.

Speaker 2: 1:04

Nope marketing is just not that easy, regardless of how easy other people say it is right. And for this, when you're talking about taking on enough cases and or being profitable, it's really a multi-tiered solution and it's one that you can't just rely on a marketing agency or a marketing staffer to solve for you right? First of all, yes, your marketing does need to keep you top of mind. It needs to keep you out in front of everybody. It needs to make sure that people understand who you are and how you can help them. Right, that's for sure. But it also might mean that you raise your rates. And again, I know that a lot of business owners and again I know that a lot of business owners at least lawyers, for whatever reason, they've been hesitant to charge more. And maybe you're being humble, like, oh, I don't want to take too much money from clients. They're going through too. Like, yes, I know inflation made everything more expensive, but this has also kind of been an issue for several years, even before inflation exploded, where lawyers genuinely just don't charge enough for the services that they provide.

Speaker 2: 2:18

I think we did cover this in the terms report. This year. I think we have seen an uptick in people you know saying what their average hourly rate is. I know a lot of people don't do hourly, but once you factor in your revenue versus how many hours you work, you can figure that out real quick. But that is another big aspect of it, right. And so, over time, the long-term solution. Again, it's not going to happen overnight, it's not going to happen in a month, but over time. If you're presenting yourself as the top tier solution, as the expert in whatever it is you're doing right the expert in estate planning, the expert in tax law or bankruptcy, whatever it is right People will just gravitate towards that, because people A people want to work with the expert. And people are not going to necessarily balk at expert level prices, because they're not just paying for the legal situation to get handled, they're paying for the peace of mind to know that they're getting the best possible outcome.

Speaker 1: 3:16

Thanks for listening to today's preview from this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom. That's growmylawfirmfastcom, and get started today.