The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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Episodes
998 episodes
The Hardest Marketing Pill to Swallow
đ Most law firms think losing a lead, a follower, or a subscriber means their marketing isnât working â but in this episode, Mike and Eddie reveal why thatâs actually a good sign. Learn how your funnel should repel the wr...
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Episode 1058
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1:35
What Digital Ads Platform Works Best For Small Law Firms?
đŻ Every law firm knows they should be running adsâbut which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. Fro...
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Episode 1057
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3:18
Small Law Firms NEED To Be Up to Date on AI
How AI is Revolutionizing the Legal Industry with John Newton of Ontro.aiIn this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal prof...
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Episode 1056
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1:42
How Relevant is SEO for Law Firms Today?
đŻ Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question thatâs on every law firm ownerâs mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape loo...
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Episode 1055
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2:32
How Long Until My Legal Marketing Produces Cases?
đŻ How long does it really take for your law firmâs marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing youâre running. From digital ads that ca...
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Episode 1054
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1:34
What Your Conversions Are Trying to Tell You
Ever wonder why your ads get clicks but your phone isnât ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that âcatfishâ visitors to the dangers of ...
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Episode 1053
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2:29
How to Craft Calls to Action That Actually Work
In this episode, Danny, Mike, and Eddie break down what really makes a call to action effectiveâand itâs not just the words on the button. They explain why the real persuasive work happens before someone ever clicks âContact U...
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Episode 1052
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1:48
What âFuture Youâ Wishes Youâd Do Today
In this Best Of episode, Mike, John, and Sofia unpack the mindset shift that can completely change how you approach procrastination. They explore how redefining control and thinking about your âfuture selfâ can help you take action tod...
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Episode 1051
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1:44
What This Lawyer Did to Stand Outâand It Changed Everything
In this âBest Ofâ episode, Mike sits down with attorney Joel Ankney to talk about how one strategic decision completely transformed his reputation and opened unexpected doors. From invitations to speak at top business schools to being in...
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Episode 1050
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2:03
Why âNot Ready Yetâ Doesnât Mean âNeverâ
In this episode, Marc Cerniglia uncovers why ânot ready yetâ leads are often the ones that turn into your best clients â if you know how to nurture them. Too many law firms let these prospects fade away, simply because they donât have th...
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Episode 1049
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3:12
How This Content Turns Curious Clicks into Future Clients
In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, youâre missing a huge opportunity to capture contact inf...
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Episode 1048
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3:32
Turning Your Leads into Booked Consultations
In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing ânot yetâ leads to turning cold contacts into warm consultations, Marc breaks down...
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Episode 1047
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4:14
What Most Firms Miss About Content and Leads
Most law firms assume content marketing should directly bring in new leadsâbut thatâs not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your ref...
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Episode 1046
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2:23
Who Should Be Writing Your Law Firmâs Content?
Should you be the one writing your firmâs blogs â or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how prof...
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Episode 1045
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3:02
What Can Happen When You Create More Content Than Your Competitors?
đ Think youâre posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms â and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind a...
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Episode 1044
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4:27
Blog Topics That Actually Bring Clients to Personal Injury Firms
In this episode, Marc Cerniglia reveals how personal injury firms can stop wasting time on generic blog posts and start creating content that actually attracts clients. Itâs not about writing for search engines â itâs about writing for r...
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Episode 1043
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2:22
What is Content Marketingâs True ROI?
In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority...
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Episode 1042
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3:04
How to Market Without Violating the State Bar
In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state barâs intent to using smart...
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Episode 1041
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4:04
Tracking the Real KPIs for Content Marketing
đ Most law firms track the wrong numbers when it comes to content marketing â focusing on likes, clicks, and views instead of the metrics that actually move the needle. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing +...
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Episode 1040
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2:28
The 2-Phase Marketing Strategy That Every Law Firm Needs
đŻ Every small law firm wants to grow, but most skip the foundational steps that actually make marketing work. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down the two-phase marketing strategy tha...
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3:30
Is It Smart to Let Non-Lawyers Write Legal Blogs?
đŻ Many lawyers assume only an attorney can write a legal blog â but Eddie is here to flip that idea on its head. In this Best Of episode, he explains why effective legal content isnât about âsounding smart,â itâs about connecting
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Episode 1038
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2:42
What Clients Really Remember About Your Firm
đ In this âBest Ofâ episode, attorney Lisandra Matos of the Matos Law Firm shares how genuine hospitality and personal connection shape every client experience. From offering coffee to welcoming entire families into the conference room, ...
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Episode 1037
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1:07
One Platform Most Lawyers Still Overlook
đĽ In this âBest Ofâ episode, attorney Jeff Hampton shares how YouTube became the foundation of his law firmâs marketing strategy. He breaks down why short videos on TikTok and Instagram only go so farâand how long-form YouTube content bu...
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Episode 1036
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2:01
What Most Lawyers Donât Realize About Email Engagement
đ§ Many lawyers assume email marketing has lost its power â but the data tells a very different story. In this Best Of episode, Mike and Jana dive into why email is still one of the most effective tools for law firms, how often people are actual...
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Episode 1035
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2:05
The Effective Way to Get Clients Saying âYesâ to Your Firm
đ Many law firms rely on free consultations as their main call-to-action, but thatâs a high-threshold offer that scares away potential clients. In this Best Of episode, Mike and Eddie reveal why content marketing is the key to lowering the barr...
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Episode 1034
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1:31