Why Clicks Mean Nothing Without Conversions

🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure success.

📌 Key Takeaways:

• Clickbait grabs attention but destroys long-term trust.
• High traffic is meaningless if it doesn't lead to real conversions.
• Your landing page tells a story—make sure it's one that builds your business.

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Chapters

• 0:00 Why Conversions Tell the Story
• 0:46 Clickbait: Marketing's Ethical Problem
• 1:22 Relationship Building vs. Deceptive Marketing

Transcript

Speaker 1: 0:00

I think really what the attractiveness about conversions is is that conversions really tell the story right. I mean, you can have a landing page up and you can get a lot of clicks to it yeah. But if you don't get conversions, then there's obviously something up with the landing page. It's telling you a story. It's saying, hey, you know, whatever you're doing beforehand to get people to this landing page is working, but once they get there and it could be could be multiple things it could be the fact that the people that you're getting to that landing page are not the right kind of people. The people that you're getting to the landing page have no idea excellent, what you're talking about when they get there. Excellent point confused. So, uh, you know it's. It's I think about. When I say that, I think about clickbait. I don't know if you remember, if you're old enough to remember clickbait, you know.

Speaker 2: 0:50

I am. I was going through clickbait back with my tapioca pudding.

Speaker 1: 0:55

So clickbait. For those of you that don't know, it's basically the practice. It's a bad, unethical kind of practice where you're um, as, as chat gbt puts it, your landing page was a catfish. So basically you use something, something, uh, just not nothing to do with what you are promoting, but it catches the eye and then when people click on it, they get to your landing page and your landing page has nothing to do with it. So it's like you know, a very classic example. I remember back in the days of young YouTube where then people could put up their own cover photos for their videos and would usually be like you know some attractive woman, or it would be like you know exposure or something like that, and it just like completely has nothing to do with what the video was actually about, but it got you to click on it.

Speaker 2: 1:46

So the ones always in my head is like the the top, the 12 celebrities that passed away in 2025. It was a picture of, like scarlett johansson and I don't again nothing wrong with I'm not, I'm not wishing ill upon anybody but you're like scarlett johansson passed away like no way he's like, and then you click on it, realize she's not one of the 12. Yeah, it's like way to say, and then you just get it and realize she's not one of the 12. Yeah, it's like wait a second. I mean that's the whole thing about advertising and lying. I mean, lying in advertising might get you to click once, but it'll never get you to click twice, and we're talking about long-term relationships here. That's exactly what we don't want to do.

Speaker 1: 2:15

Thanks for listening to this week's episode of the Law Firm Marketing Minute. If your law firm needs more clients and better clients,