The Law Firm Marketing Minute

Why Veo 3 Matters to Lawyers

• Spotlight Branding • Episode 945

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🎥 The era of glitchy, six-fingered avatars is over. In this episode, Eddie and Mike dive into Google’s Veo 3—an AI-powered video tool that’s delivering shockingly human results. From flawless lip-syncing to fully polished promo videos, this tech isn't just “coming”… it’s here. And for law firms, that means a brand new playbook for marketing, messaging, and client engagement.

📌 Key Takeaways:

  • Veo 3 is producing video so real, it’s already usable in law firm marketing.
  • The speed of AI video evolution demands lawyers’ immediate attention.
  • Leveraging tools like Veo 3 gives smaller firms a massive visibility edge.

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Speaker 1:

I'm sure that you've seen already the Google VO3.

Speaker 2:

VO3, is it V-E-O or V-O? Yeah, I think it's.

Speaker 1:

V-E-O-3 or something like that. That is wild.

Speaker 2:

I published a blog about that last week and this is I can't remember what the term was, but there's a lot of things that get announced on certain. I mean Google, apple, et cetera when they announce tech that doesn't actually exist or will never actually exist. This is very much happening now and it's using, it's leveraging ai platforms that are very, that are very much in use. I mean. So veo3 if you haven't seen it, our vo3. I keep seeing vo. I think it's veo three, I'm pretty sure. Yeah, let me just look it up.

Speaker 2:

Anyway, it's spelled veo space three, and it is a text to creation function that says that you can outline and write down what you want to see created on video. And and the other thing, too, is that it's not showing six fingers on one hand, which which AI is notorious for doing. It was showing real human movement. It was showing even clothes. Clothes were moving. I mean, the lip syncing function was frighteningly close. Yeah, and again, this is really happening. I don't know why I was to say this, but I mean, like your ability to create video. I don't know why I was to say this, but I mean, like your ability to create video. I mean high profile, polished video is happening now and you can use this in your firm, you can use this in marketing materials. But I mean, like it's just and again, that would not have been a thing a year ago. Yeah, not even close.

Speaker 1:

Yeah, yeah, not even close. Yeah, and the reason why I brought up the veo3 it is veo3, um was that just to showcase, like eddie said, like it was simply, it was last year that even images that not just video, but images that were generated, would have five, six fingers or, sorry, wait wait a second, six, seven figures fantastic there you go, the six or seven figures on each hand, and that didn't make any sense.

Speaker 1:

But now we've gone past that. But the reason why I brought that up is just to showcase how quickly everything has moved up in the past year. Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.