How Meta’s Ad System Just Got Personal

🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening.

📌 Key Takeaways

• Meta is moving from audience cohorts to individualized ad delivery.
• The “Andromeda” system uses advanced signals for better targeting.
• This shift could impact how small law firms market to potential clients.

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Chapters

• 0:00 Meta's Ad Distribution System Explained
• 0:48 Traditional Meta Ad Targeting Approach
• 1:40 Introducing Andromeda's Personalized Delivery
• 2:25 Episode Preview Wrap-up

Transcript

Speaker 1: 0:00

Basically, what we're talking about is the way that Meta, as an ads platform, receives all the ads millions and millions of ads that are created probably every day, at least every month how they receive those ads and then, in return, distribute them to the users on behalf of the advertisers. So that's the gist of it. Eddie, did you copy? I copied, roger so far. So let's get one level deeper then. What? Obviously, what you just said, that's how the ads get to the users. What's going on behind the scenes that this article is kind of talking about that gets the ads. This is when things get real. Yeah, yeah, let's get real. Yeah, so I mean, we can start with how things have been done in the past, for this featured perfect.

Speaker 1: 0:48

If you've ever run ads before or talked about ads specifically on meta, you know there's kind of some basic targeting parameters that you can set up in place whenever you're creating the campaign to reach your target market Right. So you can do like age restrictions, so you can target people from 30 to 55 years old, you can do location restrictions, and so in the charlotte area, you know you could do a 10 mile, 20 mile, 30 mile radius, uh, for example. And then there's all these sort of like interests and behaviors that you can tell meta, your um, you know your target market relates to in some capacity or describes them in some way, and then you're giving meta all this information to go out and then find the right people, check for your ads. That's kind of how it's been done. There's more to it than that, but that's kind of the foundation of everything.

Speaker 1: 1:40

Um, what meta has done in the past is group these people together into cohorts or like thousands or hundreds of thousands of people and then delivered ads to like that cohort of people. So what's changing here with this Andromeda is what they're calling it is it's becoming a much more individualized delivery system. So not so much grouping people into cohorts but delivering the ads on a more user by user basis. So maybe they might deliver something to Mike and then something different to Eddie, based on different signals that they're receiving actually more signals and kind of bringing them all together into a way that's better for the advertising. Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.