The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Why Your Blog Readers Are Skipping Half Your Content
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💡 In this episode, Mike and Eddie break down why so many law firm blogs fail to keep readers engaged and what your audience is actually looking for when they land on your content. From ditching pointless hypotheticals to structuring your blogs so clients can quickly find the answers they’re desperate for, this conversation is packed with simple fixes that can transform how people interact with your firm online. If you're trying to create content that holds attention and builds trust, this episode is for you.
📌 Key Takeaways:
- Why hypothetical stories in blogs push readers away
- How subheadings, bolding, and structure guide readers to the answers they want
- The mindset shift attorneys need to write client-centered content
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When the crafting the blog is about really f finding out how to get the person to keep on reading. So Eddie, to that point, what are like some of the things that keeps the readers on reading without being, I guess, sensational?
SPEAKER_00:You're answering the questions. I mean, so we're just I I you can't pad things with hypotheticals. Like I I remember reading someone's blog a long time ago about child support, and the first paragraph is about like this hypothetical fictional scenario about the child asking for more money or needing new shoes. And then there was really elaborate, they had like fake dialogue in there. Like, I don't need that. Like I'm not really oh yeah. Yeah, no, it is like they were creating a hypothetical situation. I'm like, I don't need this right now. I'm like, I'm not reading a book. Like I I'm I'm my assets are on the line. Yeah, I'm going through a divorce, and I need answers. Am I going to lose my house? Like, is who how does that get divided? Do I do I re- can I refinance, buy my per my uh my spouse out, or vice versa. Like, I want friggin' answers. And like, I mean, I think with uh anyone that's an attorney, or anyone that is an attorney, that's what your your your people want. I mean, even with the AI response when it's short, that's not enough to set them at ease. There's too many, I mean, I regardless of what it is, whether it's a state planning, family law, personal injury, there's too much there to get in hit to get to get it in one hit. So you want to scroll through, you're looking for subheadings, you're looking for things that are gonna connect with you, you're looking for bolded lines that stand out. And like so, because again, people don't even necessarily sit down and read blogs, they scroll through them. They they read a couple of sentences and they they peruse.
SPEAKER_02:Yeah, there's a uh on on TikTok, I know it's on TikTok, I'm not too sure about uh the other platforms right now, but on TikTok, there's a feature to speed through the video. So it's like yeah, so it still has a sound to it, so it's like if someone's like explaining something, you can still understand them, but it's it's it speeds up the video. So even more of the short-formed content that's already short-formed and already meant to be quick, you want to get it. People are holding on and like just speeding through it.
SPEAKER_00:My ex-girlfriend would watch Love is Blind with the remote control in her hand, and she'd fast forward it. I would sit there right fast forward through the whole thing. Understand just like actually not even watching it. Listen to like three lines, like this this conversation is irrelevant. Fast forward to the next okay, it's like, oh, this is interesting, fast forward. And it's like I'm just and I mean, ironically, strange enough, you could kind of get what was going on with even what they're fast forwarding.
SPEAKER_02:Let me let me let me uh you know save everyone the time. People got together, they thought they could find true love on a game show, and it just didn't.
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