Your Marketing Is Incomplete | Marketing Resolution #1

🎯 In this episode of Law Firm Marketing Minute, Danny Decker kicks off a 4-part New Year marketing series with Marketing Resolution #1 and explains why most law firm marketing strategies are incomplete. Too much focus is placed on generating new leads, and not nearly enough on nurturing those leads, referral sources, and past clients. Danny breaks down how solo and small law firms can use simple, cost-effective tools like email marketing and social retargeting to stay top of mind, move prospects through the pipeline, and turn more leads into paying clients in 2026.

📌 Key Takeaways:

• Why lead generation alone is not a complete marketing strategy
• How email marketing helps law firms nurture leads at scale
• Why social retargeting keeps your firm top of mind without blowing your ad budget

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Chapters

• 0:00 Rethinking Law Firm Marketing
• 0:17 Why Nurturing Beats Pure Lead Gen
• 0:48 Email Marketing That Pays For Itself
• 1:10 Social Retargeting To Stay Top Of Mind
• 1:50 Final Takeaway And Sponsor

Transcript

SPEAKER_00: 0:00

New Year's resolutions to make your law firm amazing in 2026. Number one marketing resolution for you is stop thinking about marketing as only a way to generate new leads. Yes, part of marketing is generating new leads for your law firm. That is important, but it's also really, really important that you are using your digital marketing to nurture those leads that you've generated, to stay in touch with clients' referral sources, and three, to move them down the pipeline towards scheduling a consultation and ultimately retaining your law firm. Too much energy goes to generating leads, and not enough energy is going towards nurturing those leads and moving them down your pipeline. There's a couple simple, really cost-effective ways you can do this. The first is email marketing. You've got this list of leads, clients, referral sources that you've generated over the years. Email marketing is incredibly cost-effective. It allows you to stay in touch with your entire list at scale, single click of a button. Every law firm needs to have a robust email marketing strategy in place. If you don't, you are absolutely leaving dollars on the table. And the second is social retargeting. Your clients, your referral sources, new leads, people that have had consultations but haven't moved forward yet, they all get on Facebook, LinkedIn, Instagram, TikTok throughout the day, right? That is just how humans behave in the year 2025 and 2026. And retargeting is a really simple strategy to put your content in front of those people. So when they're scrolling Facebook first thing in the morning or last thing before they go to bed, they see your content mixed in with everything else. It's cost effective. Just a couple hundred dollars a month in ad spend will really let you saturate most lists. Really big deal. Bottom line, don't just think of your marketing as a way to generate new leads. Yes, that's important, but honestly, it's a huge missed opportunity for most firms to nurture those leads, nurture those relationships, move people through the pipeline, get them to schedule consultations, ultimately hire you. So that is first New Year's resolution I have for you to make your marketing better in 2026.

SPEAKER_01: 2:12

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