The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Are You Ready for the 2026 Shift in How Clients Search for Lawyers?
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In this episode, Danny Decker breaks down a massive shift heading straight for solo and small law firms in 2026: consumers are turning away from traditional Google searches and increasingly relying on ChatGPT and other AI search platforms to find and hire attorneys. Danny shares real data from Spotlight Branding clients, explains why this shift is accelerating, and lays out exactly what firms must do to position themselves to be recommended by AI search engines. If you want your firm to stay ahead of this industry-wide change, this episode shows you where to focus now.
📌 Key Takeaways:
- Why consumer behavior is rapidly moving toward AI-based search
- How ChatGPT is already influencing how people choose lawyers
- The two essential actions law firms must take to get recommended by AI search platforms
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Alright, looking forward into 2026, there is a really big shift happening in consumer behavior, and that is the growth of Chat GPT and these other AI search platforms. We see the data all the time. Um, the amount of people that are transitioning from traditional Google search to preferring Chat GPT is really massive. And yes, people are looking for and hiring lawyers through Chat GPT. We see this every day talking to our clients, we see it in their data. Lawyers can get clients through ChatGPT. That is going to accelerate big time in 2026. So if you are looking for a smart marketing shift in 2026, I'm not saying you should stop doing things that are working for you. If you're advertising on Google and that's working for you, keep doing it, right? We're far from the days of Google being dead. But if you are looking for new opportunities and an opportunity to get ahead of the curve, market to get yourself recommended when somebody in your market asks Chat GPT for a law firm recommendation. We at if you go to our website, spotlightbranding.com, we've created a free resource, something like how to get leads and clients from Chat GPT. Go download it. It'll break this down in more in more length than I'm gonna try to do in this video. But bottom line, you want to be creating content that is genuinely, legitimately valuable to your prospective clients. And you want to prioritize getting your clients to say nice things about you online, right? Whether that is leaving a Google review, a Facebook review, or just making a social media post, tagging you and thanking you for the work you've done for them. You want these two things in place. You want quality content, legitimately helpful content being published on your website, and you want other people, preferably clients, saying nice things about you on the internet. Get those two things happening, you give yourself a really good chance to get recommended by AI search platforms. Again, go to spotlightbranding.com, download the uh the free resource. I think it's again, I think it's called How to Get Leads and Clients from Chat GPT. It goes into a lot more depth, but that's the number one shift I will be making looking towards the new year is position yourself to get recommended from the AI search button.
SPEAKER_00:The Law Firm Marketing Minute is brought to you by Spotlight Marketing and Branding, where we help solo and small law firms get more clients and better clients. If you want more details, visit GrowMyLaw FirmFlan.com.