The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Search Is Changing Fast | Marketing Resolution #4
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🤖 In the final episode of this New Year Law Firm Marketing Resolution series, Danny Decker dives into Marketing Resolution #4 and explains why search is changing faster than most law firms realize. AI search platforms like ChatGPT, Gemini, and Perplexity are no longer just productivity tools. They are becoming real marketing channels where potential clients are actively finding law firms. Danny breaks down why AI search is different from traditional SEO, what still carries over from Google best practices, and why 2026 will be a pivotal year for firms that want to get found early and often in AI-driven search results.
📌 Key Takeaways:
- Why AI search is becoming a primary way clients find law firms
- How AI search differs from traditional Google SEO
- What law firms should be doing now to prepare for AI search in 2026
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