The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Will Bad Content Hurt Your Law Firm?
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😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piece of content should answer before it goes live.
📌 Key Takeaways:
- Why generic content can hurt more than help
- How inconsistency makes your marketing invisible
- The two questions to ask before posting anything
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I've had people they said should I put this in my website? Should I put this on social media? And you can search whatever craziness we've had. But I always ask there's two things that you should ask you should ask yourself w before you post something. Number one, is it valuable? Does someone want to hear it? And number two, does it make you look professional? If it answers both of those wickets, fire the whole. I mean there's i there's nothing, there's really nothing can go wrong with that. Value and professionalism. What's worse?
SPEAKER_03:Here's a here's a final question to to wrap things up. I've got a bold edgy question given to me by my producer.
SPEAKER_01:I'm ready for this.
SPEAKER_03:What's worse? Not having an email or social media presence at all, or having an email and social media presence, but only having generic content. Like very, very generic content.
SPEAKER_01:I would say having generic content only because you're wasting your time and money.
SPEAKER_00:For me, it hinges on how often are you still sending out those emails and posting those things.
SPEAKER_01:Well, I wasn't aware we were getting follow-up questions. I didn't know that. So he he he's taking it a whole new drive. I took it at face value.
SPEAKER_00:Like for me, I think for me, it's it's more about frequency, right? Like if you're gonna send an email newsletter or post very sporadically on social media, that's worse than not having one at all. Because the inconsistency doesn't do anything for you.
SPEAKER_03:It's basically as if you don't have one to begin with. Right.
SPEAKER_00:It's like, you know, it's like um, you know, buying a gym membership, but only going like once a month, like you're not gonna see any results from that. So for me, for me, that's what's worse. Like still something is still something consistent is still better than nothing. Because at least if you have the rhythm and and the process down, you can you have a ton of opportunity to refine the kinds of content that you're putting out and find where you where the money better.
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