The Law Firm Marketing Minute
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The Law Firm Marketing Minute
How to Capture Urgent Demand | Marketing Resolution #5
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📞 In the final episode of this Law Firm Marketing Resolution series, Danny Decker breaks down Marketing Resolution #5 and explains how law firms can capture urgent demand from prospects who are ready to hire right now. Danny walks through how a “Call Me Now” campaign works, why it targets high-intent potential clients, and what must be in place for it to actually convert. From clear next steps to landing pages, phone coverage, and online scheduling, this episode shows solo and small law firms how to remove friction and turn urgent searches into booked consultations in 2026.
📌 Key Takeaways:
- What a Call Me Now campaign is and when law firms should use it
- Why urgent leads require a clear and immediate next step
- How landing pages and online scheduling help capture ready-to-hire prospects
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I'm going to walk you through first how a call me now campaign works. It's exactly what it sounds like. The objective of this campaign is to get someone to call you now, right? Get somebody to pick up the phone immediately and schedule a consultation. And so what we're doing is targeting potential clients who are ready to move forward. So let's say you're in the divorce space, right? This would be a call me now campaign is targeting somebody who is either ready to file for divorce now or just found out that their spouse filed for divorce, right? They need help immediately. Okay? With this type of campaign, it's really important that you've got a clear next step built out. Either pick up the phone and call, or perhaps you use an online scheduler and you want them to book, or maybe you're driving them to a contact form on your website, right? Any of those options can work. The bottom line is you need to identify one of them, and it shouldn't be something like visit the homepage of my website, right? It should be a clear next step that is going to help them get their consultation booked. Most of the time, I recommend that you drive specifically to a landing page, and I'll show you some examples of that in just a moment. One last piece on this with a call me now campaign, you got to understand that these folks do need help immediately and they are looking to talk to someone right away. So if you don't have someone available to answer the phone, or if you don't have a phone service, right, you want to think through how you can get back to these leads immediately. One of the easiest ways to do that is to use an online scheduler, something like Calendly, where people can go ahead and book their consultation. But bottom line, you need to help them take that next step quickly.
SPEAKER_00:The Law Firm Marketing Minute is brought to you by Spotlight Marketing and Branding, where we help solo and small law firms get more clients and better clients. If you want more details, visit GrowMyLaw firmfast.com.