The Law Firm Marketing Minute

Adapt or Get Left Behind: A Wake-Up Call for Law Firms

Spotlight Marketing + Branding Episode 1109

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⚠️ Will your law firm adapt to AI fast enough, or get left behind in 2026? In this episode of Law Firm Marketing Minute, Danny Decker delivers a clear wake-up call for solo and small law firms navigating rapid change in legal marketing. Danny explains why AI is not just another trend, how shifts like this have always created winners and losers, and what law firm owners need to understand right now to stay relevant, competitive, and visible as technology reshapes how clients find and choose attorneys in 2026.

📌 Key Takeaways:

  • Why AI represents a major shift in law firm marketing, not a minor upgrade
  • How past technological changes reveal what happens to firms that fail to adapt
  • What law firm owners should focus on now to avoid falling behind

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