The Law Firm Marketing Minute

The Easiest Way to Get Your Law Firm Mentioned by ChatGPT

• Spotlight Marketing + Branding • Episode 1106

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🤖 How can law firms get recommended by ChatGPT and other AI search tools in 2026? In this episode of Law Firm Marketing Minute, Danny Decker breaks down one of the simplest and most overlooked ways solo and small law firms can improve AI search visibility without complicated tech or big budgets. Danny explains why the questions your clients ask over and over again are actually the exact content ChatGPT is looking for, how to turn those questions into a clear editorial calendar, and why this approach works for both real prospective clients and AI-driven search results. If you want smarter law firm content marketing, better online visibility, and a more sustainable marketing strategy in 2026, this episode shows you where to start.

📌 Key Takeaways:

  • How client FAQs can directly improve ChatGPT and AI search visibility
  • A simple content exercise law firms can repeat every year
  • Why answering real questions beats chasing marketing trends

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