The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
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The Law Firm Marketing Minute
Why AI Search Can’t Find Your Law Firm (And How to Fix It Fast)
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🤖 Why can’t AI search platforms like ChatGPT find your law firm in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains one of the least exciting but most important law firm marketing fixes for 2026. He breaks down why inconsistent business name, address, and phone number information across your website, Google Business Profile, and online listings can quietly destroy your visibility in AI search and local SEO. If your law firm has ever moved offices, changed phone numbers, or slightly tweaked how your name appears online, this episode shows how cleaning up your NAP consistency can directly impact traffic, leads, and how AI platforms understand and recommend your firm.
📌 Key Takeaways:
- Why inconsistent NAP data confuses AI search and hurts visibility
- How small listing errors lead to fewer leads and missed opportunities
- A simple, delegate-friendly task that improves law firm SEO fast
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