What Your Conversion Rate Is Trying to Warn You About

📉 Why are your law firm ads getting clicks but failing to generate real clients in 2026? In this episode of Law Firm Marketing Minute, Mike and Eddie break down what your conversion rates are actually telling you about your legal marketing and why traffic alone is a misleading metric for growth. They explain how mismatched landing pages, clickbait-style messaging, and “catfish” ads quietly sabotage trust and ROI, and how solo and small law firms can fix the real conversion issues that stand between attention and signed cases.

📌 Key Takeaways:

• Why conversion rates reveal more than clicks or impressions ever will
• How misleading ads and landing pages damage trust and long-term results
• What simple alignment fixes can dramatically improve law firm marketing ROI

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Chapters

• 0:00 Conversions As The Real Signal
• 0:26 Diagnosing Landing Page Mismatch
• 0:41 Clickbait Defined And Dissected
• 1:21 Classic Clickbait Examples
• 2:06 The Cost Of Deceptive Ads
• 2:11 Sponsor Message And CTA