Why Your Best Legal Blogs Shouldn’t Be Written by Lawyers

✍️ Why shouldn’t lawyers be the ones writing your law firm blogs in 2026? In this episode of Law Firm Marketing Minute, published writer Eddie explains how non-attorney writers create legal blog content that connects with real prospects, builds trust, and drives more consultations for solo and small law firms. Eddie breaks down why legal blogs are not about legalese or citations, but about clarity, credibility, and speaking to potential clients in a way that makes them feel understood, confident, and ready to contact your firm, all while supporting stronger law firm SEO and content marketing results in 2026.

📌 Key Takeaways:

• Why legal blogs should focus on connection, not sounding like a law review
• How published writers translate legal knowledge into client-focused content
• How simpler writing can increase trust, engagement, and consultations

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Chapters

• 0:00 The Big Question: Who Can Write
• 0:16 Audience Over Credentials
• 0:39 What Prospects Actually Judge
• 1:33 Writing From The Client’s Mindset
• 2:03 Keep It Simple, Build Trust
• 2:34 Sponsor And Next Steps

Transcript

SPEAKER_00: 0:00

If I hire a marketing agency to write my blogs for me, how can a non-attorney write legal blogs? Because we're not equipped to do so. Obviously, we haven't been to law school, we haven't practiced law, we haven't been mentored, so we're sitting there as one in this world is like, how can we possibly do this? Now let's take a look at this. Marketing agencies can write legal blogs for attorneys because of who is going to be reading them. Now, number one, um, if you're a family law attorney or a criminal law attorney, who is going to be reading your blogs? Okay. Um, they're gonna be people of all wakes of life, all sorts of backgrounds, varying education levels. So we're trying to encompass a wide audience. We don't necessarily need someone to speak legalese to them directly. What we need to do is get someone that connects with them, that displays credibility and expertise. They're saying, okay, oh, he does DUIs. Let me scroll through this. I mean, they're they're obvious probably not going to sit and read every word. They're not reading every word and not judging you based on how well or how badly you write. They're looking, or are you able to solve my problem? They're not in a judgment phase. They're looking as am I connecting with this person? And every time you write, every time there's a subheading, a heading, a sentence that connects to them with what their problem is, they're more apt to actually go to that contact me page and schedule a consultation. Again, we're not sitting here in this world where they're scrolling through websites or scrolling through to judge on how well you know the law. They're willing to know how how quickly and how apt are you able to solve their problem. The information is valid, the information is accurate, but I'm writing in a way that connects with someone who's reading it, what we call a prospect, uh, the potential client of yours. I'm writing it from their mindset. So with that in mind, we sit down, I talk to an attorney, I say, you know what, if you were a criminal law attorney and you had a DUI, what would I want to know? And they'll probably talk to me for 10, 15 minutes, I'll take notes, and then at the end of the day, I'll sit there and I'll transcribe that and I'll write it in a way that makes sense. It connects with people. To be honest and upfront, a lot of times I try to write on an eighth grade level. Uh, that might sound low, but I think Forbes magazines writes on a seventh grade level. That's just what it is. I mean, you're trying to connect with people in a very basic way. So we don't need to be complex, we don't need to be dense, we don't need to cite law and statutes. It's that's not what you're there to do. You're there to form a connection. So that's why copywriters like myself are able to write laboratory.

SPEAKER_01: 2:34

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