The Law Firm Marketing Minute
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The Law Firm Marketing Minute
How You Leave Bad Clients in 2025
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🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in better clients who actually want their services. If your legal marketing is bringing in the wrong types of cases, this episode shows how to realign your content so your firm grows in a healthier, more profitable direction.
📌 Key Takeaways:
- How to use content to repel bad-fit law firm leads
- Why clarity in your marketing attracts higher-quality cases
- How intentional positioning improves law firm lead quality in 2025
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What do you want to attract? Like what kind of cases do you want to really push for and take on right now? And that's the kind of content that you want to put out there. So again, let's take estate planning, for example. Or no, let's take family law, for example.
SPEAKER_00:Sure. We all love family lawyers.
SPEAKER_01:Right. So not not everyone is going to be looking to get a divorce, right? But maybe someone's looking to adopt a stepchild, or maybe someone is already divorced and they need to modify the judgment after the fact, whatever the case is, right? Well, if you want to be known for all of those things within family law, great. All right. Let's focus on that, right? People are coming to you for traffic tickets. We don't want that. We're not going to talk about traffic tickets. So we're not going to post about that. But you want to be known as a family lawyer. And let's say you hate doing divorces because divorces bum you out. I get it. I mean, I don't, like, that's Eddie's thing, but not me.
SPEAKER_00:Um he's on vacation right now, so he can't join. Exactly. We can't talk trash about it.
SPEAKER_01:Gosh. This would have been the one episode where Eddie doesn't mention his divorce and then I mention it for him. Oh, it's a disease at this point. Anyway. So let's say, let's say you don't want to be known for divorces. You want to be known for adoptions or helping people post-judgment, whatever the case is. That's the content that you focus on. And those are the pain points that you address, right? It's like, oh, you know, your new blended family, let's, you know, really make it official and let's, you know, get that adoption process going. Oh, the the original judgment doesn't work for you anymore. You had a change in your career or you lost your job or whatever. Let's work to make it fair for you again, right? So it's it goes both ways and it does both things at the same time, right? You're you're repelling the people that aren't gonna need your services, but you're also doing a lot to attract the people that you do want to work with.
SPEAKER_00:The Law Firm Marketing Minute is brought to you by Spotlight Marketing and Branding, where we help solo and small law firms get more plans and better clients. If you want more details, visit GrowMyLaw Firmfast.com.