Waiting Until January Is Already Too Late

😴 Waiting until January is already too late. In this episode of the Law Firm Marketing Minute, Mike, John, and Sofia break down why the phrase “after the holidays” quietly puts law firms behind before the new year even begins. They explain how prospects are researching attorneys right now, why pausing marketing during the holidays costs you Q1 momentum, and what smart firms do to stay top of mind while competitors wait.

📌 Key Takeaways:

• Why “after the holidays” is a dangerous mindset for law firms
• How prospects make decisions before January even starts
• What firms should do now to win Q1 business

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Chapters

• 0:00 The “After The Holidays” Trap
• 0:33 Why Delaying Becomes Procrastination
• 0:51 Seasonal Demand And Missed Timing
• 1:08 Buyers Research Now, Not Later
• 1:44 Sponsor And Next Steps

Transcript

SPEAKER_01: 0:00

A lot of lawyers, especially around the holiday time, will say, Oh, I'm not gonna start this new project. I'm not gonna do anything, I'm not gonna change anything until after the after the holidays. That that term, that phrase after the holidays, I feel like it's such a simple phrase, boss at the same time. Like it's so detrimental to your mindset because it's like, oh, I can just say after the holidays and you know, bada bing, bada boom, like I ain't gotta worry about it. So, like John, can you speak to that? That that simple phrase and what it does to your mindset.

SPEAKER_00: 0:33

Yeah, so I mean, to your point, it's it's that whole procrastination mindset. But you know, if you kind of step back and look at it practically, uh you're really putting yourself in your firm way, way behind. Because, like, yes, you know, I I hear, you know, Q1's super busy time for law firms, right? Pretty dead around Thanksgiving through December, right? Because like no one's getting divorced during Christmas, no one's trying to file for bankruptcy during Christmas, like they'll do that after when they realize they spent too much on Christmas presents, all that. But, you know, January is when they get that stuff going, right? But those people who might be looking into a divorce now or might be looking to set up an estate plan now or set up a new business at the start of the new year, they are doing that research now. They're starting to look for potential law firms to work with now. And so law firms that maybe aren't doing any marketing or are like, yeah, I'll ramp up my marketing at the start of the year, like you're already falling behind those firms who are doing the marketing now and are being top of mind and getting out in front of people right now, so that when they make that decision at the start of the year, they're gonna get that business out of you.

SPEAKER_02: 1:43

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