Are We Annoying Our Audiences With Our Emails?

📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged without driving unsubscribes.

📌 Key Takeaways:

• Once-a-quarter emails aren’t nearly enough to stay top of mind.
• Monthly (or even weekly) newsletters build referrals and repeat business.
• Valuable content keeps your audience engaged and prevents unsubscribes.

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Chapters

• 0:00 The Email Frequency Question
• 0:15 Why Quarterly Fails
• 0:36 Competing With Information Overload
• 0:56 Recommended Cadence And Exceptions
• 1:15 Watch Unsubscribes And Improve Value
• 1:42 Minimum Frequency And Closing CTA

Transcript

SPEAKER_01: 0:00

How often should we email our list? This is a question we get a lot, and it's almost always from the the context of a law firm owner is worried about emailing his or her list too much, right? You don't want to be an intrusion. We talk to law firms who who are convinced that you know they want to do an email newsletter, they see the value, they know it's a good tool for brand awareness, referrals, uh, repeat engagements, but once a quarter is is all they can imagine doing because they just don't want to bother their their their list. I always tell them once a quarter is is just not close to enough. Okay. Um, you gotta understand in today's day and age, people are just bombarded with information, depending on you know what study you listen to. You know, we most humans are presented with like 10,000 unique thoughts every single day. Okay, so your email once every 90 days is just not going to register. I highly encourage law firms to be sending out an email newsletter at least once per month. Um, you know, we send out email an email newsletter once per week, which is an incredible marketing tool for us. We also will do, you know, when we're doing webinars or special events, we'll sometimes send uh an email or even two in a day. Now you have to be careful. You want to pay attention to your list data. If you're seeing too high of an unsubscribe rate, maybe that's a sign that you need to slow down a little bit. More likely it's a sign that you just need to work on making sure your content is really valuable. That's kind of the key here. At the end of the day, you can send a whole lot of email every single week as long as the content is of value to the people receiving it. So that's the framework I would think about this through. But at minimum, you should email your list once a month, very possibly a little bit more than that.

SPEAKER_00: 1:49

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