What Your Conversions Are Trying to Tell You

Ever wonder why your ads get clicks but your phone isn’t ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm’s marketing to actually bring in clients, this one’s for you.

📌 Key Takeaways:

• Conversions tell the real story behind your marketing results
• Clickbait and misleading ads destroy long-term trust
• Fixing landing page mismatches can dramatically improve your ROI

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Chapters

• 0:00 Conversions As The Real Signal
• 0:26 Diagnosing Landing Page Mismatch
• 0:41 Clickbait Defined And Dissected
• 1:21 Classic Clickbait Examples
• 2:06 The Cost Of Deceptive Ads
• 2:11 Sponsor Message And CTA

Transcript

SPEAKER_00: 0:00

I think really what the uh attractiveness about conversions is, is that conversions really tell the story, right? I mean, you can have a uh a landing page up and you can get a lot of clicks to it. Yeah. But if you don't get conversions, then there's obviously something up with the landing page. It's telling you a story, it's saying, hey, you know, whatever you're doing beforehand to get people to this landing page is working. But once they get there, it and it could be it could be multiple things. It could be the fact that the people that you're getting to that landing page are not the right kind of people. It could be the people that you're getting to the landing page have no idea what you're talking about when they get there. Excellent point. So uh, you know, it's it's I think about uh when I say that, I think about clickbait. I don't know if you remember if you're old enough to remember clickbait. You know I am. I was going through clickbait back with my tapioca pudding. So clickbait, for those of you that don't know, it's basically the the practice. It's bad, it's a bad, unethical kind of practice where you're um as as ChatGPT puts it, your landing page was a catfish. So basically you use something, something uh just not nothing to do with what you are promoting, but it catches the eye, and then when people click on it, they get to your landing page, and your landing page has nothing to do with it. So it's like you know, a very classic example. I remember back in the days of young YouTube where then people could put up their own cover photos for their videos, and it would usually be like, you know, some attractive woman, or it would be like um, you know, explosion or something like that. Um, and and it just like completely has nothing to do with what the video was actually about, but it got you to click on it.

SPEAKER_01: 1:45

So the ones always in my head is like the the the top the 12 celebrities that passed away in 2025. It was a picture of like Scarlett Johansson, and I don't again, nothing wrong with I'm not I'm not wishing ill upon anybody, but you're like, Scarlett Johansson passed away? Like, no way. And then you click on it and realize she's not one of the 12. Yeah. It's like, wait a second, and then you just get it. I mean, that's a whole thing about advertising and lying. I mean, uh add lying and advertising might get you to click once, but it'll never get you to click twice.

SPEAKER_00: 2:11

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