Is It Smart to Let Non-Lawyers Write Legal Blogs?

🎯 Many lawyers assume only an attorney can write a legal blog — but Eddie is here to flip that idea on its head. In this Best Of episode, he explains why effective legal content isn’t about “sounding smart,” it’s about connecting with readers. Learn how non-lawyer writers can craft blogs that attract clients, build trust, and highlight your expertise — without ever quoting a statute.

📌 Key Takeaways:

• Why your blog readers care more about connection than credentials
• How writing at an 8th-grade level actually boosts conversions
• The mindset shift that turns legal blogs into client-generating tools

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Chapters

• 0:00 Can Non-Lawyers Write Legal Blogs?
• 0:16 Audience Over Legalese
• 0:39 Connection Beats Perfection
• 1:33 Writing From The Prospect’s Mindset
• 2:03 Keep It Simple, Build Trust

Transcript

SPEAKER_00: 0:00

If I hire a marketing agency to write my blogs for me, how can a non-attorney write legal blogs? Because we're not equipped to do so. Obviously, we haven't been to law school, we haven't practiced law, we haven't been mentored, so we're sitting there as one in this world is like, how can we possibly do this? Now let's take a look at this. Marketing agencies can write legal blogs for attorneys because of who is going to be reading them. Now, number one, um, if you're a family law attorney or a criminal law attorney, who is going to be reading your blogs? Okay. Um, they're gonna be people of all wakes of life, all sorts of backgrounds, varying education levels. So we're trying to encompass a wide audience. We don't necessarily need someone to speak legalese to them directly. What we need to do is get someone that connects with them, that displays credibility and expertise. They're seeing, okay, oh, he does DUIs. Let me scroll through this. I mean, they're they're obvious probably not going to sit and read every word. They're not reading every word and not judging you based on how well or how badly you write. They're looking, or are you able to solve my problem? They're not in a judgment phase. They're looking as am I connecting with this person? And every time you write, every time there's a subheading, a heading, a sentence that connects to them with what their problem is, they're more apt to actually go to that contact me page and schedule a consultation. Again, we're not sitting here in this world where they're scrolling through websites or scrolling through to judge on how well you know the law. They're willing to know how how quickly and how apt are you able to solve their problem. The information is valid, the information is accurate, but I'm writing in a way that connects with someone who's reading it, what we call a prospect, uh the potential client of yours. I'm writing it from their mindset. So with that in mind, we sit down, I talk to an attorney, I say, you know what, if you were a criminal law attorney and you had a DUI, what would I want to know? And they'll probably talk to me for 10, 15 minutes, I'll take notes, and then at the end of the day, I'll sit there and I'll transcribe that and I'll write it in a way that makes sense. It connects with people. To be honest and upfront, a lot of times I try to write on an eighth grade level. Uh that might sound low, but I think Forbes magazines writes on a seventh grade level. That's just what it is. I mean, you're trying to connect with people in a very basic way. So we don't need to be complex, we don't need to be dense, we don't need to cite law and statutes. It's that's not what you're there to do. You're there to form a connection. So that's why copywriters like myself are able to write labor plan for attorney.