One Platform Most Lawyers Still Overlook

🎥 In this “Best Of” episode, attorney Jeff Hampton shares how YouTube became the foundation of his law firm’s marketing strategy. He breaks down why short videos on TikTok and Instagram only go so far—and how long-form YouTube content builds true authority and trust with your audience. Tune in to discover why mastering one platform might be the smartest move your firm can make.

📌 Key Takeaways:

• Short videos create visibility—but not trust.
• Long-form YouTube content turns viewers into loyal followers.
• Focusing on one platform can grow your law firm faster than spreading thin across many.

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Chapters

• 0:00 The Time Crunch Problem

Transcript

SPEAKER_00: 0:00

As a busy lawyer, I don't, you know, many times we don't have time. I'm managing these other two firms as well. Don't always have time to be able to just create specific TikTok content or just Instagram content. So here's what I recommend people do, just quite frankly, is if you start creating long-form content, let's say it's five to 10 minute long videos, then what you do is your editor, because this is what we do, is we then carve up the most the most power-packed portions of that 10-minute video. We carve those up into shorts, and then we repurpose them on TikTok, Instagram. We also put them in YouTube shorts. But remember, my biggest thing is I like to try to conquer one platform. You it's very difficult to be amazing at all platforms. I mean I just you don't have the time of the day because they're all a little bit different. But what do shorts do? Shorts create visibility. Yeah. So what are people doing? They're swiping, right? So if they swipe and they see you and they'll go, Oh, that's interesting, that's cool. And then what do they do? They keep swiping, right? Now, so the reality of it is that creates awareness, but it doesn't build trust. So what I want to do is build trust with a viewer where they don't just become a new viewer, I want them to become a returning viewer. So that way when that when new content comes out, they're like, I wonder what he's talking about now about my constitutional rights, and they're gonna click. So I, you know, I think of the short form content as a little bit of like that dopamine hit, like, you know, that's why people swipe and that's why it works. And it's good. It's good to start there because it'll help, you know, get you comfortable in front of a camera. But I say the reason why Mr. B said this recently, which I thought was funny. He said that somebody interviewed him and he said, what you're gonna see in the next 10 years is service businesses, particularly professional service businesses, they're going to wake up and realize the power to blow up their business on YouTube.