The Law Firm Marketing Minute
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The Law Firm Marketing Minute
What Most Lawyers Don’t Realize About Email Engagement
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📧 Many lawyers assume email marketing has lost its power — but the data tells a very different story. In this Best Of episode, Mike and Jana dive into why email is still one of the most effective tools for law firms, how often people are actually checking their inboxes, and why ignoring email could mean leaving easy growth on the table.
📌 Key Takeaways:
- The surprising engagement stats that prove email isn’t dead.
- Why law firm newsletters still deliver major ROI.
- How to use email as a cost-effective growth tool for small firms.
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Eighty-four percent of people check their email at least once a day.
SPEAKER_00:I'm surprised it's not higher, honestly.
SPEAKER_01:I mean, but still, like for all those people out there that think that like, oh, you know, email's dead and and this and that, like that's that that number should shock the pants out of off you. I mean, that's that's just a keep it PG, but yeah. Yeah. That's just a a uh monstrous number for how many uh it I it goes up for two to five times a day. I think like so it's eighty-four percent check at least once a day. But that includes that number includes people who check more like two to five times a day, and it's like so once a day is something like 21%, and then I think like it jumps up to like 30-35% check two to five times a day, right? So that's that's a substantial amount of people, especially in your your law firm's network.
SPEAKER_00:Absolutely.
SPEAKER_01:On when you're on sales calls and you're and you're you're talking about email, like is this something that you see brought up that they're like, oh well, nobody really pays attention to email anymore.
SPEAKER_00:It's certainly a concern that I get. It's a question, you know, what is the the value of an email newsletter? How how strong is it still in 2024? Um, but then I talk to a lot of people who are cognizant of how effective it is, but it's really just a matter of the time that they have to allot to it. But um, it is a question that sometimes I'll have. And I think sometimes it even goes back to print versus um email for newsletters. Um, because I think some attorneys and you know professional firms have found a lot of success with mailers, but they are expensive.
SPEAKER_01:Yeah.
SPEAKER_00:Especially for the solo and small firms that we work with. Um, but I think once we kind of talk through the specifics of you know how large their network is, and we look at stats like that, that 84% are still checking. I think it is something that is easily recognized as a very powerful thing.