The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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The Law Firm Marketing Minute
Why Your Law Firm Needs a Story (Not Just a Sales Pitch)
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📖 In this episode, Mike and Eddie break down why story branding is one of the most powerful ways to connect with potential clients. They explain how your law firm’s marketing can position clients as the hero, create emotional resonance, and make your firm unforgettable — without sounding like a sales pitch.
📌 Key Takeaways:
- Why our brains are hardwired to respond to stories.
- How to position your client as the hero (and not the villain).
- Practical ways to use story branding in your website, blogs, and videos.
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One of the ways that you can structure your content as a whole in order to humanize your firm is through story branding, and Eddie loves story brand.
Speaker 2:Everybody loves story brand. That's why it's so cool. I mean, our brains are so naturally wired and drawn to story. So imagine, like two stories right, I walk up to a door, I knock on it, they open up and they let me in. Right, that's story number one. Story number two I knock on the door, I open up and they punch me in the face. What are you more inclined? You said whoa, because I mean there's conflict there. Our brains are naturally drawn to conflict. But the point of the story is, and why we're going over story branding and marketing is that you use the story technique and why our brains are wired for story inside of your marketing and the way we do it is thus so.
Speaker 2:For example, I tell you a story. There's the main characters at the bottom of the mountain, the mountain is covered with ghouls and goblins and there's a dragon at the top and the hero runs up the mountain or girl, doesn't matter kills all the goblins, tackles the the dragon, throws him off top, holds a sword up in the air and raises. When I told you that story, nobody envisioned themselves the dragon. Everybody's always thinking themselves as the hero running up the mountain. That's so true. You want to be the hero. I mean, it's just even I'm telling it, I'm envisioning it myself. You never want to be the enemy, and so we talk about marketing and story branding.
Speaker 2:I mean, you can tell a story, you can see it in acts, you can lay it out, especially on a website. You can tell it on a blog, you can do it through video. You're basically just showing. I call it the setting and the snap the. I call it the setting and the snap. The setting is what's happening. The snap is this interruption. I mean for you as an attorney and as a video FAQ. You're basically laying out the setting. This is what happens, oh, and then you get sued, or oh, someone passed away on an estate plate, or oh, you got served divorce papers. That's a snap, it's an interruption to your life and you have the ability to have a good act.