The Law Firm Marketing Minute

Are You Emailing Your Audience Too Much — or Not Nearly Enough?

Spotlight Marketing + Branding Episode 1027

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📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged without driving unsubscribes.

📌 Key Takeaways:

  • Once-a-quarter emails aren’t nearly enough to stay top of mind.
  • Monthly (or even weekly) newsletters build referrals and repeat business.
  • Valuable content keeps your audience engaged and prevents unsubscribes.

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