The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
Thanks for listening!
The Law Firm Marketing Minute
What Should Be ‘Above the Fold’ on a Law Firm Website?
Did you like this episode? Dislike it?
🎯 What should be “above the fold” on your law firm’s homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical — and how the right design choices can mean the difference between a new client and a missed opportunity. From crafting a crystal-clear headline to making your contact options impossible to miss, Danny walks through the must-haves that keep visitors engaged. Plus, he shares how a simple lead magnet can capture prospects who aren’t ready to hire today but may become clients tomorrow.
📌 Key Takeaways
- You have just 5–7 seconds to capture attention before visitors bounce.
- A strong, specific headline clarifies who you serve and how you help.
- Easy-to-find contact options and lead magnets drive more qualified leads.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
What should be above the fold on your law firm homepage? Awesome question. When we talk about above the fold, we are really just referring to you know, what do people see without even scrolling on your website? This is really important because the average person, when they hit your website, they're giving it a quick scan. You've got about five to seven seconds to capture their attention and help them decide whether they're going to stay on your website or whether they're going to hit the back button and go look somewhere else. So above the fold is really important. There are two things that come to mind. One is you need to have a strong headline that says exactly what you do and who you serve. Okay, Family law in Dallas, Texas. You know. Divorce for high net worth business owners in Charlotte, North Carolina. Estate planning right, A clear statement that makes it obvious what you do and who you serve. Okay, that's number one. Number two is make it really easy for them to contact you. Don't hide your phone number. Your phone number should be above the fold. If you want people to book a consultation online, you'd have a big button that says book now and that should be above the fold. Don't make people hunt for contact information. I'll give you a bonus. This should either be above the fold or very close to it, as soon as people start to scroll.
Speaker 0:Is you want some sort of lead magnet on your website? This is a free giveaway. It can be an ebook, a PDF, a cheat sheet whatever you want to call it but something that you're giving away for free. But to get it, someone has to give you their contact information. Good example in the family law world, you know, we see lead magnets like you know, five steps to prepare for divorce right or pre-divorce checklist things like that tend to work really well.
Speaker 0:The point of a lead magnet is you're capturing a potential new client's contact information. They might not be ready to schedule a consultation with you yet because they're still in like research mode. If you capture their contact information now, you can stay in touch. You can retarget them, you can include them in your email marketing. So you've got their information, you can keep marketing to them. That is really important. Maybe you can get it above the fold, Maybe not, Depends on the design of your website. But bottom line, to answer this question, make it really clear with a strong headline who you serve and how you help them and make it really easy for them to get in touch with.