The Law Firm Marketing Minute
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The Law Firm Marketing Minute
The Truth About SEO in 2025
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🎯 Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question that’s on every law firm owner’s mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Google’s staying power, where SEO still delivers, and why the smartest firms are already adapting their strategies for the AI era.
📌 Key Takeaways
- Google still drives the majority of high-intent traffic, but AI is taking a growing share.
- SEO isn’t right for every law firm — the best clients may come from other platforms.
- Firms must explore how to get recommended by AI tools like ChatGPT to stay ahead.
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Does SEO still work for law firms in 2025? All right, this is a nuanced question. I'm going to do my best to answer it in just a couple of minutes. Let's start here.
Speaker 0:The SEO landscape is changing fast. People are using tools like ChatGPT to make recommendations for a law firm that maybe a year ago they would have gone to Google. Okay, we are seeing this in the numbers. Potential clients are absolutely using ChatGPT to find a law firm when they would have used Google a year ago. Okay so, but I don't want to over-dramatize that. It's not happening overnight. You know, I've seen estimates anywhere from like five to 10% of high intent search traffic is now going to AI platforms. Right, still means 95, 90, 95% of it is on Google. Okay, so clearly there's still a lot of value in showing up on Google when it comes to marketing your law firm. So that's number one. But then the second sort of clarifying question here is can you get good clients from Google? Right? We have clients who do well advertising for Google on Google, but there are also plenty of law firms who their best clients don't tend to come from Google.
Speaker 0:The problem with advertising on Google is it's hard to be really selective about the types of clients you put your law firm in front of. For example, let's say you are a family law firm and you really specialize in high net worth divorce. It's hard to weed out folks who don't fit that category. In Google advertising, you're going to tend to get a lot of unqualified phone calls. Compare that with something like Facebook ads, where you have more targeting options in terms of who you put your content in front of. You're typically going to get better qualified leads that way.
Speaker 0:So I guess first question is just was SEO ever a good fit for your law firm? There are some law firms who it's great and there are others who listen. Their best clients just don't come from Google. And then there's the understanding that chat, gpt, ai is sort of changing the game. I would not stop marketing on Google, but I would get very curious and start paying attention in terms of what's working to get your law firm recommended by chat, gpt and the other platforms, because this is definitely what the future is going to look like.