The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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The Law Firm Marketing Minute
The Difference Between Lead Gen & Lead Nurturing
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🎯 In this “Best Of” episode, Marc Cerniglia dives into one of the most overlooked aspects of marketing: knowing the difference between generating leads and nurturing them. He explains why true marketing success isn’t just about getting attention in the first place — it’s about what happens after. Using a powerful analogy of a retirement portfolio, Marc shows how firms should balance short-term lead generation with long-term relationship building to maximize results.
đź“Ś Key Takeaways
- Lead generation and lead nurturing are distinct but equally essential.
- Marketing should be measured by purpose — not every tactic is designed to produce immediate clients.
- Building trust and relationships over time is the foundation of sustainable growth.
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