The Law Firm Marketing Minute

The AI Visibility Action Plan for Law Firms

• Spotlight Branding • Episode 1007

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📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is your tactical guide to dominating online visibility before your competitors figure it out.

📌 Key Takeaways

  • Learn the 5 essential steps to boost your firm’s visibility on AI platforms and search engines.
  • Discover how to turn FAQs into SEO gold across blogs, video, and social.
  • Find out why your Google My Business profile may be quietly costing you clients.

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Speaker 1:

One is make sure your social profiles, including Google my Business, have consistent, accurate contact information. Two is use your social media channels actively. Okay, you should be posting regularly and you should be including links back to your website, right, this is a way to increase the amount of links you have pointing to your website. Three, you should be regularly I would love for you to do this once a week, once a month, kind of at minimum publish blogs that are answering the top questions that your PNCs are asking. So you should be publishing blogs that are answering the questions that your PNCs are asking. And remember what Dylan said about formatting Put the question in the headline, give a little executive summary, then write the blog. Ok, you should be creating FAQ style video content and social media content. Take the same list of questions, right, download the PDF that Mike just shared. Take that same list of questions, write a blog entry. Then create a social media post. Then pull out your phone and create a 30 second video answering the question. Okay, this is how you get your content out there. Um, indexed on chat, gbt, grok, gemini. Okay, this is how you do it. You create the content.

Speaker 1:

Okay, you got to ask clients for reviews. I know a lot of you have been doing this. Um is always been important. If anything, it's even more important. Ask your clients for reviews. Okay, create webpage content that speaks to your ideal clients. We talked about this. This is really important. Your homepage, your about page. You should make it very clear who the best clients are that you want to attract to your law firm. You should create resources for them. You should speak to them right. Then ChatGPT is going to know what types of people should be recommended your way who are going to be good clients for your firm. Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.