The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Inconsistencies Are Killing Your Chances with ChatGPT
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⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll learn how AI tools like ChatGPT scrape data, why consistency matters more than ever, and what to fix today to stop losing leads tomorrow.
📌 Key Takeaways:
- Inconsistent business details can make AI tools skip over your firm entirely.
- Outdated practice areas listed on old directories confuse search engines and clients.
- Cleaning up your NAP (Name, Address, Phone) across platforms boosts trust and visibility.
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You need to have accurate and consistent contact information across your business listing. So this is going to include, like your Google my Business profile If you have a, you know, if you're listed on legal directories. It includes your social media sites you want to have. You want to make sure your name is listed the same right and a lot of law firms over the years change their names slightly. It's got to be consistent. It needs to be consistent on your Facebook page, on your Google my Business. If you have an X account, if you have a LinkedIn account, all of your public profiles you need to use the same name and we call it NAP name, address, phone number. Use the same name, address and phone number everywhere. This is super easy to do, obviously, but if you have inconsistencies, chatgpt is going to be confused. It's probably not going to cite your business. If it does, it might use an old address or an old phone number or an old name. So it's super important all your profiles are accurately and consistently updated.
Speaker 2:Yeah, we've done some troubleshooting with clients on this very issue, because we've, more than ever in our history, we've had clients that are like I'm getting calls about practice areas that I don't do anymore, like I used to do real estate, but I don't do that anymore and I'm still getting calls about it, why? And I'm like well, we built you a website from scratch and we don't mention real estate anywhere on this website, because we built it from scratch and you weren't doing that. So we're like why is this happening? That's when we learned about this. You know we can Google it.
Speaker 2:You look at the state bar website. You look at, you know just the fine law, any of those sources. If Chad GPD sees that you're mentioning the wrong practice areas, the wrong contact information, any of those inconsistencies, it's either going to feed the wrong information or it's just going to skip you because it's like I don't, I can't trust this source. I don't know if this source is the one that I'm looking for. It's going to pass on you. Or people are going to get results from ChatGPT that tells them hey, this person does real estate law in this region. So definitely be on top of this and kind of look and we can also help.
Speaker 1:Thanks for listening to today's preview for this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom. That's growmylawfirmfastcom, and get started today.