The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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The Law Firm Marketing Minute
What REALLY Matters to ChatGPT
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🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know.
📌 Key Takeaways
- Government and judicial websites are prioritized as top sources in the legal space.
- Backlinks, authority, and recent content increase a page’s credibility with ChatGPT.
- Blog structure and article formatting play a surprising role in how content is ranked.
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