The Law Firm Marketing Minute

Repel Bad Leads With Smarter Content

• Spotlight Branding • Episode 970

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Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

📌 Key Takeaways

  • Great content attracts ideal cases and filters out the rest.
  • You don’t have to serve everyone—focus your messaging with intention.
  • Your niche should guide the stories, services, and pain points you highlight.

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Speaker 0:

What do you want to attract, like? What kind of cases do you want to really push for and take on right now? And that's the kind of content that you want to put out there. So again, let's take estate planning, for example, or no, someone is already divorced and they need to modify the judgment after the fact, whatever the case is right. Well, if you want to be known for all of those things within family law, great, all right. Let's focus on that. Right, people are coming to you for traffic tickets. We don't want that. We're not going to talk about traffic tickets, so we're not going to post about that, that.

Speaker 0:

But you want to be known as a family lawyer. And let's say you hate doing divorces because divorces bum you out. I get it. I mean, I don't like. That's eddie's thing, but not me. Um, he's on vacation right now, so he can't join us. Exactly, yeah, we can't talk trash gosh. This would have been the one episode where eddie doesn't mention his divorce, and then I mentioned it for him. Oh, it's a disease at this point, anyway.

Speaker 0:

So, but let's say, let's say you don't want to be known for divorces, you want to be known for adoptions or helping people post judgment, whatever the case is, that's the concept that you focus on and those are the pain points that you address, right? And it's like oh, you know, your new blended family, let's, you know, really make it official. And let's, you know, get that adoption process going. Yeah, the original judgment doesn't work for you anymore. You had a change in your career or you lost your job or whatever. Let's work to make it fair for you again. Right? So it's it goes both ways and it does both things at the same time. Right, you're, you're repelling the people aren't going to need your services, but you're also doing a lot to attract the people that you do want to work with. Thanks for listening to today's preview from this week's episode. If you would like more clients and better clients for your law firm, go to growmylawfirmfastcom that's growmylawfirmfastcom and get started today.