The Law Firm Marketing Minute

Digital Ads That Attract Urgent Clients

• Spotlight Branding • Episode 966

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📞 When urgency is high, your ad strategy needs to change. In this episode, Danny Decker breaks down “Call Me Now” campaigns—ads designed to connect immediately with clients in crisis. Learn how to spot high-intent moments and build simple, pain-point-driven ads that drive instant action.

📌 Key Takeaways

  • Why urgency changes how your ads should communicate.
  • How to craft direct, empathetic messaging for high-stakes moments.
  • Examples of “Call Me Now” campaigns across different practice areas.

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