The Law Firm Marketing Minute
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The Law Firm Marketing Minute
What Makes People Click (And Clients Call)
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💡 What if the difference between getting ignored and getting a client came down to one emotion? In this episode, Mike and Eddie break down the emotional science behind why people take action—whether it's clicking a digital ad, booking a consultation, or choosing your firm over a competitor. Learn how empathy, repetition, and honest storytelling are the secret weapons in your small firm’s marketing arsenal.
đź“Ś Key Takeaways
- 75% of failed launches have one thing in common: they ignored the customer’s emotional world.
- Empathy is more powerful than accolades when building trust online.
- Social proof and repetition aren’t optional—they’re marketing non-negotiables.
👉 8 Ways to Get Clients FAST
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three and four launches. So 75 percent of launches of new products failed when they ignored the customer's world. So, basically, when they couldn't tap into their customers emotions, when they couldn't, you know, get basically portray that within their marketing, their new products failed. Welcome to the law Firm Marketing Minute, the go-to podcast for solo and small law firms who want to level up. I'm your host, smyke, and I'm excited for you to join me this episode. All right, without further ado, let's dive in. Hello everyone, welcome back to the Law Firm Marketing Minute. As always, I'm your host, smike, and I'm the occasional Eddie. The occasional Eddie, yeah, and today we are diving deep into the psychology of marketing. The title is basically what gets people to click, basically what makes people click. It's a little play on words there. You know what makes people tick, but instead it's what makes people click.
Speaker 2:It's hysterical and I hope everyone thinks it's as funny as I do.
Speaker 1:So today we're going over very much the things that go behind it when you put something out in your marketing, you know, when you have a call to action, when you have a landing page or a digital ad or a social media post or a blog, all the things that kind of go behind the scenes, that go on behind the scenes. And Eddie and I were actually talking a little bit earlier today. We were just commenting about how it's really cool, at least from our standpoint, oh yeah, when you're able to create something and it gets somebody to take an action. That's just like it's. It's a cool, cool feeling. I mean it. I I don't mean to sound, uh, you know, like I'm manipulative or anything like that, but like it's just it's. It's interesting to see how, when you play with certain words, you play with certain designs or something like that, but like it's just it's interesting to see how, when you play with certain words, you play with certain designs or something like that, they have an effect.
Speaker 2:And it's definitely important to notice that this is not, like you said, manipulative. This is when we talk about, like the psychology or the reason why someone takes an action, or why someone downloads a resource or why someone decides to book a consultation. None of the things we're talking about have anything to do with psychological manipulation. I always hear people like, oh, ads don't work on me, ads don't work on me. I mean, I am the 1%. Yeah, they don't work on me.
Speaker 2:I know what you're doing and I mean listen, I know the background of ads, I've studied them for a long time and they still work on me. I mean, I don't, those are the ones I keep, those are the ones I study. The thing is the the key here is being honest, is being like so that the root cause of anything that's going to drive a successful action is going to be rooted in honesty. So don't mistake this as a, as a way of manipulating people or tricking them into getting them Cause you might get a, you might get one phone call out of that, but you won't get two and they'll never come back to see you again.
Speaker 1:Yeah, and I think where we're starting here is really the broad sense of people taking action and honestly I'm not sure who coined this, but it makes so much sense is that people make decisions based on emotion and then they use logic, justify by logic.
Speaker 2:To justify it. I heard a buddy and I'm a CrossFit junkieie and a kid said this in the gym the other day. He's like he wanted to buy a Rolex Submariner and if you love watches, I highly recommend a Rolex Submariner but definitely goes to like 10, 12 grand. And he was talking about how badly he wanted this Rolex and I get it. And he's like, yeah, but it'll last forever. And I was like, okay, there's someone who really, really wants that watch. And right there, justified it by the logic of saying it would last forever. I mean, I'm going to point out it costs $750 to $1,000 to service it every five to 10 years, but he justified it by logic. He justified it by saying it's going to last forever, yeah, so yeah, they definitely.
Speaker 1:It's 100% true and there's different aspects that kind of go into that. Because, for example, when we're talking about using emotion to kind of draw people in or or get them to make a decision, it's in your ads. It might play off with like a the type of image that you use for your ads, right? Like people seeing, generally speaking people, seeing other people in some sort of state of emotion that they can connect to, is very powerful. Picture of somebody going through a tough time maybe it's an ad for, you know, a woman who need to get out of abusive relationships, right? So maybe something in family law, and if someone was going through this and they're scrolling on, say, social media and an image of a woman like broken down or you know, just like at the end of a rope with the right kind of copy and that sort of thing like that can be very powerful, even though they had no idea who that woman is, could just be some sort of stock photo. It's that. It's that human to human kind of connection right.
Speaker 2:So here's the scientific explanation of what mike is talking about. I mean so, like I, I, I am a copywriting nerd emphasis on nerd nerd like I love sales copy, I, I, I this is% of it of writing a sales copy is is the the strategy and mindset and what I go into it and the analysis of what I'm writing and who I'm writing it to. So, with that in mind, the first step and this is going to play into what Mike's talking about the first step you have to think to is the universal desire of the person you're talking to. So there are universal desires in the world. You cannot create them. They cannot be created. They cannot be created. They cannot be created. Can they be created? They cannot be created. Understood, well played. So there, I mean these, what we're talking about universal desires, the desire to be rich, the desire to be healthy, the desire to have a better car than your neighbor, the desire to leave a lasting legacy, the desire to have your family feel protected. I mean these are all sort of universal desires and they vary by intensity, they vary by staying power and they vary by scope of how large they are.
Speaker 2:So what all we're trying to do with any sort of ad or any sort of ad copy or sales copy email is you're trying to tap into that universal desire.
Speaker 2:Notice, I didn't say anything about your education, about what you've accomplished, about anything that's you, you, you. We can talk about that in a different book, but at the moment I'm talking about universal desire, figuring out what desire do the people have that you're trying to reach? And, granted, there are going to be multiple desires. You got to pick the best one, pick the one that's the most intense, that's going to stay around for the longest and it's going to reach the most amount of people. So they said we're tapping in desire, you're speaking to something that already exists in human beings, and what Mike's talking about is that image. Is that image of feeling protected, the image of feeling safe, the image of the feeling of being heard? I mean, these are all things that resonate with people immediately, and copy connects the desire to you, it bridges the gap and that's what we're talking about in, like the scientific element of emotion and desire. That is the key to any sort of successful ad.
Speaker 1:And if we're talking about a very specific emotion, empathy is right up top. There was a report done by Nielsen it's called the Nielsen Breakthrough Innovation Report Right on for product success, um, and they found that three and four launches so 75 of launches of new products, failed when they ignored the customer's world. So, basically, when they couldn't tap into their customers emotions, when they couldn't, you know, get basically portray that within their marketing, their new product failed.
Speaker 2:So I'm just going to keep referencing books here because I'm not smart enough to say anything original on my own. But in 1923, this book called Scientific Advertising came out by Claude Hopkins. And Claude Hopkins said exactly that In 1923, I mean. So a lot of the books I read on copywriting are 60, 70 years old, in this case over 100.
Speaker 2:The mediums have changed, the way we speak to these things have changed, but the root and the understanding of them customer is inherently selfish. They want something that's going to better themselves, that's going to advance them forward. I mean they don't care about your hours, they don't care about your profit margin. They want a product or service that is going to enhance their lives for the better. So, yes, if you cannot speak and that is empathy you're taking yourself out of your situation and putting them in theirs and being able to tap into that desire, into that sort of element that leads people to say yes, you understand what my problem is. I mean modern day. We talk about story branding, making the client the hero of the story. That's the same thing as what Claude Hopkins was saying in 1923. He was just saying you have to take yourself out of you and put it into the client, into the customer, and give them what they want. They don't care about what you are, they just want to know that you can solve their problem.
Speaker 1:Yeah, and it gets even deeper than just like your ads, right, Like, even when people want to look into you as a law firm. Right to look into you as a law firm, right, Like, going to your website, going to your social media, having the content on there. That isn't really an ad, but it still has that emphasis on empathy like for, or it has, it has that connection. For example, there's another stat that 97% of consumers read reviews before they purchase anything. Right, and that's across the board. But heck, 97% is a pretty big number. So I imagine that it's very similar within the legal industry specifically. That's all. Referral is right.
Speaker 2:An in-person review, a live review in real time that you can talk to someone you trust.
Speaker 1:Yeah. So, like we're talking about with digital ads, where it's like you know, you choose, like the appropriate copy, you choose the appropriate image to use to really tap into the empathy, but also your social media content, you could do the same, very similar. But even when it comes to your like, your website, right, like, even going to like something as minute or what seems to be minute, like an about page, like, hey, this is our story as a law firm. This is why we got into what we do, like that's a perfect place to express and show some empathy, because I mean, heck, maybe you're a lawyer who you know got into family law because you grew up in you know a household that was broken and you wanted to make sure that people didn't have to experience that, you know. Maybe you wanted to make sure that you know people experience that. Maybe you wanted to make sure that people had that control in their lives that maybe you didn't see growing up.
Speaker 1:It's that kind of thing, putting it into your out page, something that many, many people overlook, many, many people overlook because they're just like oh, it's just um, I graduated from blah blah blah and I uh, you know, I studied under blah blah blah and it's like okay, like that's great, like accolades are great. You know people want to know that you you're good at what you do well. So at the same time it's going back to that back end kind of thing with the empathy. You can use that as the opportunity to really strengthen, like tell them what is your story, how do you connect with them?
Speaker 2:I've had two really good lawyers in my life. I have no idea where either one of them went to school. I mean and I would refer them to anybody I have no idea what they're. I mean, just I just I got them based on referrals and based on past successes and I have no idea where they went to school. Actually, I lied, I think one of them went to Iowa, but no, I cannot say that for certain.
Speaker 1:Wow, so he's uncertain, uncertain it's still technically just-.
Speaker 2:The other element of that is not only recognizing that you need to do that, but you need to do it over and over and over and over again. I mean we have so many studies where we're looking at. I mean this is just something like in-house when we have landing pages. Mike creates landing pages. A lot of the times I create the copy. We're driving people to a landing page and you'll see that people will make it to the landing page multiple times before filling it out. I mean they read the copy, they read the ad, they made it through the ad. They went to a resource. The copy they read the ad, they made it through the ad. They went to a resource. They saw it, they liked it or didn't like it, but they didn't fill it out and they'll come back again.
Speaker 2:I mean a lot of times we're looking at talking about people. Like we have to remind them almost three times and that's for people who are interested. So it's a repetition of who you are and you're continually putting yourself out. There. Is that messaging? It's not good enough to stab it on your about page. It has to be through your content, it has to be through your videos, it has to show up in your blogs, your newsletters, and it's just a constant repetition of reminder. Again, the repetition is something that came from the Claude Hoffman's book in 1923. He was talking about how frequently you have to be able to address something and hit that same note over and over. I always think of it kind of like punk rock. I mean, you listen to a punk rock song, they hit that da-da-da-da-da-da. They say that same note, wail it over and over and over again.
Speaker 1:Same thing with marketing You're trying to get the same message and how frequently can you get that and reinforce it? Yeah, and to kind of touch on what you said there about you know, hey, the people that already might have an idea of what you do, you know you need to repetition even three times for them to take an action. That's for people who already have an idea of what you do. So, when we're talking about people who are like a cold audience, right, people have no idea what you do, people have no idea who you are. Like, don't be discouraged by low numbers. Like, celebrate the wins, right, because you know there might be few of them, but heck, that's, that's a win with a cold audience is terrific. Like, I, I, I, I put the equivalency to for me, when I'm on social media and I, I, I get a new follower and they just seem to be very active with us on social media. Like, for me, that's a huge win. It's one person, right, that's one account, but it's a huge win for me because that was somebody who had no idea who we were before, absolutely. And now, all of a sudden, they're very engaged with what they do, they know what we do and they're very educated about it. So for me, that's a huge win because, even if they don't become a client, they could open doors for others.
Speaker 1:Because we're talking about social proof. You brought up referrals earlier. Referrals are huge for law firms. The social proof is like out of this world. With referrals, you say, hey, you have this problem, this guy or this gal solved it for me. Go, you have this problem, this guy or this gal solved it for me. Go to that person. That's huge, right so Send it to my friend. So social proof is something that should definitely be worked into, especially for law firms. Unfortunately, there has been this mainstream idea that lawyers are just not trustworthy. I don't know where that kind of came from. They're right up there with advertisers.
Speaker 2:We're up there with you, don't worry, we are with you. I mean, we used to. So, yeah, there's a barrier there that definitely needs to come down.
Speaker 1:Yeah, so social proof is a terrific, terrific way to do so. I mean, I said before that that 97 of consumers read reviews before they buy anything and yes, that's across the board. But heck, like having having your, your, your, uh testimonials just up on your website, or even putting your testimonials up on your social media. You know, having someone guest if they want to, obviously you know guess if they want to, obviously you know if they want to be anonymous, obviously you can't do anything about that. But you know, having somebody just kind of get onto a video and say, hey, this is this is what this law firm did for me, and you know I'm very happy about it, that goes such a long way, and also because people like results, obviously, but people like and enjoy watching videos that have the results that they want. Look how many gurus are out there not to switch industries here, but look how many fitness gurus are out there, and there's so, so, so many of them and all of them are in good shape, or they should be.
Speaker 2:I mean it's like yeah, you're not, why would you not? Yeah, that's.
Speaker 1:Yeah, but the thing is that you know people attach themselves to like one of them. Maybe it's their personality, maybe it's like they share the same morals, whatever the case is, but if I was to follow a fitness guru, it would definitely be somebody who looks like like has the build that I would want. Because there's different builds right. There's the big muscular, like the body weight competition kind of build. There's also like the more skinny kind of. You know how dare you? Yeah, I'm wiry, the wiry and and so you know you have, you have to. Just you just go with what you want. So that social proof that results is huge.
Speaker 2:So I've said this before, but I mean there's five levels of getting someone to follow you, and the first one is positional, which is useless. I mean useless is positional. So like, just because you're above me, just because you're on social media, that doesn't do anything for me, like there's no, so you don't have clout because of your title. Uh, you start having, you start getting people to follow you when number the second thing is they're willing to share personal information about themselves. They're willing to trust you. They're willing to like okay, I trust you. The third level is that they see that you're able to generate results for other people. If they see you generating results for other people, then they'll take it up. Now you're on level three. Level four is when you start to see results for yourself. So remember that.
Speaker 2:So if you want someone to follow you and this happens in any facet of life I mean I was a Marine Infantry Officer for years this is it goes between the office to the battlefield and anything in between. You're talking about one position leadership, a Lieutenant and a private. I mean that's not going to do it for you, they're not going to follow you. That might get you in the front door, but it's not going to, it's not going to, it's not going to answer the mail. Then number two, trust three, results for other people and then number four, results for the individual. So yeah, so we're looking for results for other people can get you to a level of leadership and level to a level where people are willing to follow you, and that ties into the testimonial element of this.
Speaker 1:Yeah and so okay. So when we're talking about social proof, I mean, the best place you know your warm audience is the people who are already in your, in your email list. You know, that's why we constantly, constantly say Repetition, repetition, repetition. Stay in touch, Stay in touch. The easiest way to stay in touch is with an email newsletter. So simple, so simple, but you got to put the right stuff in there. You can't put some cooking recipe in.
Speaker 2:I think the last time I heard was like $41 for every dollar spent. I mean the return on investment for a newsletter. The newsletter is one of the most powerhouses of things. If you don't have a newsletter, stop what you're doing, turn us off, Don't listen to us ever again and get a newsletter.
Speaker 1:Yeah, because people like to be comfortable. They like to. That's, I mean, that's hell. That's really what the legal industry is for. Right Is that people get into states that are uncomfortable and it's their lawyers that help them restore some balance, get back into feeling comfortable again.
Speaker 1:And I think that with the email newsletter, with staying in touch with your current audience, your warm audience, you become comfortable or they become comfortable with you. You know, and that's kind of the, which may take years, it could, yeah, that's the thing is that they might not even need what you have. Maybe they know somebody that does. Yeah, it's not lost. I mean, I think about all the cases that are out there because someone decided that they just wanted to go on Google and they got a bad lawyer because they just went with like the cheapest or something like that, and you know it could have gone one way, but because they went with somebody else, you know that that that that ended up being bad for them when it could have been good if they, you know, were in your, in your circle, I mean.
Speaker 2:I just went to Dunkey's. Before this, that's a Dunkin' Donuts, it's not from New England. Before this, that's Dunkin' Donuts for anybody, dunkin' Donuts for me, that's not from New England, boston, no one says it like that. And the train drove by on the way there and it said Heineken Silver on the side. And now I have Heineken Silver in my head. I have donkeys in my head always and with that, the reason I'm saying this is because the newsletter is very similar to the train driving by with the Heineken silver on it.
Speaker 2:I mean so even if one of your people that you're sending a newsletter decides not to read your newsletter that week and they just put it in the delete box, they still saw your name, I mean, it's just there's. And I think the biggest pushback that a lot of people have on newsletters is like I just don't want, I don't want to annoy people. If they, if the I see the numbers on newsletters every week. I mean I live and breathe newsletters all the time They'll just unsubscribe and they won't do it that much. I mean you can if they don't want you. But the other thing too, is you have a challenge of making your newsletter to something that people don't want to delete.
Speaker 1:Yeah, yep, matt Damon and Dunkin' Donuts, that's all that resides. Oh, my goodness, I would say Sam Adams, but he I don't drink. Yeah, he's a sober man. Even though I'm talking about Heineken silver over and over again, I don't drink. Okay. So now a question that many of our audience might have is that? Okay, I need to. You know, I have a small warm network right, like I have a small list like how can I expand it from there? What are some ways? Because we just talked about before how, if you can get someone who's part of what you consider the cold audience, who's never heard of you before, if you can get someone like that to take an action that brings them closer to your circle or puts them in your circle, huge win. Huge win, because if they've never heard of you before and they take an action to hear about you, huge win. So, vinitary, it's good.
Speaker 2:What are you talking about the super Bowl? Yeah, I was just saying it's amazing. It's awesome you get someone on your cold lead to start following you. I mean, that's one through the uprights and I hate football too.
Speaker 1:But okay, so I mean I guess you got to talk football For real. There's not much to talk about right now.
Speaker 2:No, they're not Fourth worst in the NHL.
Speaker 1:But okay. So what are some of the ways that a law firm could get one of their cold audience into their circle? What are some ways to get a say it one more time, what are some of the ways to get someone from your cold audience into your warm circle? Obviously, you could put out a sign and say you know.
Speaker 2:So what is the level of connection here? Have they signed up for a newsletter? Have they done anything? Have they taken anything? They have no action whatsoever, never heard of you before. So that's the world that a lot of us live in, especially as advertisers, is we're trying to take someone that's never heard of you before and turn them into you. Now we're going back to what we talked about in the reader list. It goes back to the analysis element of this. It's like I'm just not randomly putting out an ad saying this is what we do. Here are our services. I mean, let's rock and roll, let's do this. No, that's not even close to that.
Speaker 2:So we're trying to figure out who is out there. Like, who is the audience that I'm talking to? Is the audience aware? Is this cold audience aware, that they have a problem? You, is this cold audience aware that they have a problem? You're talking about the stages of awareness. The stages of awareness Are they completely uneducated?
Speaker 2:And the fact I mean which is very rare in our line of work for lawyers Most people are aware that they have a marketing problem. Very few people are just. And then the other thing is like are they aware that there's a solution to their marketing problem. Okay, got it. So now they understand there's a solution. Do they understand that spotlight marketing and branding is one of the avenues that they can pursue in order to solve that problem? Now you're solution aware. I mean, excuse me, like, product or service aware, yeah, and then people who are aware of spotlight marketing and branding. And if you are aware of spotlight marketing and branding, what we do, we call you the most aware. So the messaging you, the message you craft to that, to that audience, um, you're going to be in the problem or solution, uh, aware, pay aware section. You're not going to be talking to someone, um, in the cold audience that is aware of who you are and they're definitely not going to be aware, most aware. So the, the messaging you craft is either going to be land in one of two categories they're going to be problem aware.
Speaker 2:In that case, your speak, the advertising I'm going to be writing, is speaking to the solutions that we offer. And for us, I mean it's very simple. We offer paid ads through Facebook, linkedin, instagram and we also do content for the purpose of lead nurturing and lead generation, lead generation, specifically paid ads, lead generation sometimes gets lumped in with buying lists, and that is something we do not do. So that is our solution. And then, if people are aware that, if I'm talking to a cold list that understands what lead nurturing and lead generation is, then I'm going to start pitching how we fit into that. So I'm either talking about the solution or I'm talking about how our company is a service that offers that solution, and that's how I'm pulling cold people in.
Speaker 2:And then I'm going to start to go one level further is what do they want? What is their true desire? Is their true desire to grow their firm? Is their true desire to get better clients in terms of quality? Is it higher conversion rates? In terms of how many people Whatever I'm trying to figure out identify the desire? I'm all identifying your level of awareness. I'm crafting a messaging that pulls them in, that gets them one step closer. So it has nothing to do with like. This is who we are, this is what we offer. Click the button, baby. Like it's just. It just doesn't work that way and it wouldn't work that way with you. And if you write ads, you will get someone on the back and say, yeah, advertising doesn't work on me. No, that advertising doesn't work on anybody.
Speaker 1:Yeah, I mean, one of the very specific ways that you can get someone from, say, a cold audience into a warm audience would be to have a lead magnet and run like a lead nurture campaign is what we call it where, basically, and it's also a great way to showcase some empathy, because you're able to craft like a document that basically says like five things to do when your spouse asks for a divorce. I don't know why I keep coming back to family law. I don't know either. I love my wife, my wife's listening.
Speaker 2:Yeah, yeah, you love your family. I'm looking at you. Yeah, yeah, I personified divorce. Thank you so much.
Speaker 1:But anyways. So you would want to basically create something that is going to help those, going to educate them, but it also demonstrates some empathy, because you're able to show that, hey, we understand what you're kind of going through, we understand that this is a very scary, could be confusing, could be difficult time and they want to also help you along the process. Now it's one thing to just say, hey, I have a problem and then just sit in it. You know what I mean. But it's another thing when you say, hey, I have a problem, I need a solution. And so what a lead magnet can do is it acknowledges that you have a problem but it also shares that, hey, the solution is here and it might not be as, maybe, difficult as you might think um, I guess some would be more difficult than others but either way, it's a great way to showcase empathy, to share you know actual, actual steps, actual actionable steps that can be taken.
Speaker 2:I mean, look at the lead manga. So Mike and I just made one of these. I mean, yeah, it's called Eight, eight Ways to Get Clients Fast. I mean. So people ask what should I do for a lead magnet? So our resource I mean it's definitely free to download, it's for people that want to grow quickly can implement these eight tactics in order to get people into the door faster. And all of them are very cost effective. I mean they cost time versus money.
Speaker 2:So we're always asking when we decided to write this thing. We're thinking it's like okay, who are we speaking to here? Do we downplay the element of time? Do we downplay the upsell that this is time over money? Do we say, do we stress the word fast? But we're talking to people that maybe don't have the budget right now for a massive marketing budget, that don't have the budget for ads, because ads do cost money. So we put out that resource, for we identified a certain key group of people say yeah, I need clients. I don't have the capital right now to invest in an ad campaign, but I still need clients. I need to get momentum.
Speaker 2:So that's why we created the lead magnet. It was to solve somebody's problem. I mean and you can do the same thing. So, if you're creating a lead magnet, answer the problem. You answer problems all day long. I guarantee you any lawyer that's listening to this knows three questions off the top of their head that they get asked constantly, whether at a party or a consultation. So, yeah, those are the types of things you're creating a lead magnet around.
Speaker 1:Yep, and that's how you get them in your circle. And obviously, once they're in your circle, you want to make sure that you have the right kind of content nurture, nurture, nurture. Email newsletters, social media, um, you know even your website because your website could have video faqs on it and stuff like that. Um, but also like, there's certain types of of ways to go about that as well, and we can kind of touch on this before we close up here. But the type of content that you make, obviously you want to showcase that you know what you're talking about. That's a good.
Speaker 1:Social media is a great place to show off your accolades. Your website's a great place to show off your accolades, great place for social proof. But even like content that's, you know, is something a little bit more personality driven, if you have it. You know you don't want to force personality, but if you want to showcase, like, the culture of your firm, you know there's sometimes there becomes trends on social media. If you're into that whole thing where you can kind of tap into it and make sense Like, for example, very recently, there's a trend if you're listening to this. Like, for example, very recently there's a trend. If you're listening to this. It might be still going on, but there's a trend of people creating action figures of themselves. My mojo's terrible.
Speaker 2:The first version was so bad.
Speaker 1:And you know you can put like little action figure accessories in it and it's in the package and stuff like that's a great way to basically kind of showcase personality, tapping into your into a nationwide trend. But it also it can be on brand for you, right, you can use your colors, you can use your logo, you know that sort of thing. So it's that's stuff like that that doesn't come around often, and rightfully so, for a lawyer. You're not there to be trendy necessarily. You're not there to be funny necessarily. You're there to help people and so you kind of want your content just to reflect who you are, what you're about. And if there is opportunity to be trendy, great. If it makes sense, great you got to be strategic about it.
Speaker 2:You want to post content. Ask yourself two questions. One is my clients or prospective clients going to find it valuable? Does it demonstrate credibility and expertise? If it checks both of those boxes 80% of the time, you're going to be right all the time.
Speaker 1:That's right. Let's say 60% of the time. It works every time. It works every time. So that's going to do it for today's episode. If you guys feel so inclined to actually want to download the eight ways to get clients fast a free resource that we have that Eddie mentioned before, I will put a clickable link for it into the description of this podcast so you can go check that out, eddie. It's been a pleasure. Always, buddy, and for everyone listening out there. Have terrific weekend. Thank you for listening. If you leave a review, that helps us out a lot, but we will see you next weekend. Audio later.