The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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The Law Firm Marketing Minute
What’s the Most Powerful Marketing of All? This Is
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🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts.
📌 Key Takeaways:
- Why social proof builds instant trust when ads fall flat.
- How to turn client wins into credibility gold without sounding salesy.
- The psychology behind why people choose you — not just any lawyer.
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We talk about social proof. You brought up referrals earlier. Referrals are huge for law firms. The social proof is like out of this world. With referrals, I mean you say, hey, you have this problem. This guy or this gal solved it for me. Go to that person. That's huge right. So social proof is something that should definitely be worked into, especially for law firms. Unfortunately, there has been this mainstream idea that lawyers are just not trustworthy. I don't know where that kind of came from.
Speaker 2:They're right up there with advertisers.
Speaker 1:Yeah, we're up there with you, we are with you.
Speaker 2:I said that there's a barrier there that definitely needs to come down.
Speaker 1:Yeah, so social proof is is is a terrific, terrific way to do so. I mean, I said before that 97% of consumers read reviews before they buy anything, and yes, that's across the board. But heck like having having your, your, your testimonials just up on your website, or even putting your testimonials up on your social media, having someone guest if they want to Obviously, if they want to be anonymous, obviously you can't do anything about that. But having somebody just kind of get onto a video and say, hey, this is what this law firm did for me and I'm very happy about it. That goes such a long way. And also because people like results, obviously, but people like and enjoy watching videos that have the results that they want. Look how many gurus are out there not to switch industries here. But look how many fitness gurus are out there not to switch industries here. But look how many fitness gurus are out there, right, and there's so, so, so many of them, right.
Speaker 2:And all of them are in good shape, or they should be. I mean it's like yeah, you're not, why would you not? Yeah, that's.
Speaker 1:Yeah, but the thing is that people attach themselves to one of them. Maybe it's their personality, maybe it's like they share the same morals, whatever the case is, but if I was to follow a fitness guru, it would definitely be somebody who looks like like has the build that I would want. Because there's different builds right. There's the big muscular, like the body weight competition kind of build. There's also, like, the more skinny kind of you know.
Speaker 2:How dare you? Yeah, I'm wiry.
Speaker 1:The wiry build, and so you know you have to just go with what you want. So that social proof that that results is huge. Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.