The Law Firm Marketing Minute

One Simple Website Page That Can Turn Visitors Into Clients

• Spotlight Branding • Episode 915

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💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it.

📌 Key Takeaways:

  • Your story matters more than your accolades when building connection.
  • Empathy on your website isn’t optional—it’s your silent pitch.
  • Small changes to one overlooked page can boost conversions dramatically.

👉 8 Ways to Get Clients FAST

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