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The Law Firm Marketing Minute
The Hire That Separates Struggling Firms from Thriving Ones
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💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly why skipping this role is holding you back.
đź“Ś Key Takeaways:
- Why “part-time billing” leads to part-time results.
- The pizza shop analogy that’ll change how you view collections.
- The real cost of doing your own invoicing—and how to fix it fast.
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What I tried to do early on was my big idea was I'm going to come in on Saturdays and get my billing done and my CPA had like a daughter who had a friend who was interested in X, y, z. So I hired this girl and we would like meet at like 10 o'clock on a Saturday and I was trying to train her for several months to just do all my billing. Sometimes she couldn't show up. It's the part-time conundrum, because there's part-time commitment and you can expect part-time results. So, like, your question is if you don't have a dedicated billing person, right, and you're short-staffed, well, don't be short-staffed anymore. Your billing person is like the fastest person other than your executive assistant who will pay for themselves just by getting the bills out consistently and on time. It's like having a little collector out there because you're separating yourself in the process so you don't have all those weird emotions and guilt about sending out your, your, your bills. They're worded the right way because you're training them and then you are actually reviewing the bills before they go out. But like, the amount of time that us lawyers have to spend on doing our own invoicing is like we got to put in all the time entries we got to make sure they're right. We're going to make sure you know the right matter. We got to do the pre-bills. We got to double check that you know the amounts are right. Then we got to download and then we got to put them all in an email. And then we got to put them all in an email and then we got to write the email, attach the thing, send it, get excuses, follow up. Like holy crap, why would you ever try to do that yourself? Right? It would be like just trying to keep one analogy going letting everybody eat at that little pizza place you have. Right, maybe you hire the person and now you can do 20 pizzas per lunch and then like well, I'm going to call you tonight for payment. No, you pay, you pay when you walk in for the pizza. You know why? Because they'll never get paid if they don't ask for the money right then and there They'll never get paid. You're going to like well, let me hire an assistant or come in on a Saturday and look through all the receipts of who ate pizzas and then start calling them and trying to get paid. Like, that's what we do as law firm owners, and I'm not saying every single person is just gonna walk in and pay you up front and you'll always have money ahead of time. But like damn, why not have somebody consistent sending out the bills? You will never convince me that a law firm doesn't need a full-time billing system.
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