The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Why Every Small Firm Needs a Billing Assistant—ASAP
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🧾 Are you still chasing down invoices, discounting your fees out of guilt, or retroactively guessing your billable hours? In this eye-opening episode, Brett Trembly explains how hiring a billing assistant changed everything for his law firm—and why it might be the smartest move a small firm owner can make. From underbilling to burnout, this conversation uncovers the real cost of doing it all yourself.
📌 Key Takeaways:
- Why delayed invoicing leads to guilt, discounts, and lost revenue.
- The surprisingly low billable hours most solo lawyers actually collect.
- How a billing assistant can break your revenue ceiling and buy back your time.
👉 Visit Brett here
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One of the just consistently tragic failures and I don't mean failure as in a fatal failure, because we can fail every day and just learn from them, but if we're honest with ourselves, that the failure is getting our invoices out on time, asking our clients to pay us what we've actually billed, asking in a timely fashion and doing it with transparency and honesty, not like, oh crap, I need money. I got to get my bills out, which is the first, the only place I work. That's how it was. It was like a bill this person and bill this person and like what the heck? It's not like there's no actual record of the time, which was, I felt was just, you know, dishonest.
Speaker 1:But like the studies that Cleo does, they show that, lawyers, we lose like like 30% of our time when we like, retroactively, try to remember what we did, and then when we don't get the bills out on time, we feel bad.
Speaker 1:So we give big discounts and the number is usually higher. So, instead of billing someone every month or every two weeks, you send an invoice like three months later and you're like, oh, that's a big chunk of money, so maybe you delay more. Or you just like, screw it, pay me like 75 of this. So then we truly only collect, like the true solo attorney, only like collects 1.2 hours per day of legal work or something like, which is just insanely low. And that is like my direct experience. When I said I worked for myself and I just hit the ceiling, I couldn't get over about $9,000 a month. And when you do the math you know I said it just goes back to the numbers. It just makes so much sense because it's about one to 1.2 hours per day and like that's all I had time to do. And, by the way, a lot of that legal work was nights and weekends, because you're miserable, because all day long fires happen and you're constantly putting fires.
Speaker 2:So thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the law firm marketing minute. We'll see you tomorrow.