Which is Right For Your Firm: Facebook or Google Ads?

💡 Facebook and Google Ads aren’t created equal—and choosing the wrong one could mean burning through your budget without results. In this episode, Danny Decker breaks down the real differences between Facebook and Google advertising for law firms, revealing when each platform works best. Whether you're running a high-volume, low-cost practice or looking to connect with higher-income clients who need nurturing, this episode gives you the strategic clarity you’ve been missing.

📌 Key Takeaways

• Facebook leads are often cheaper and more targeted, but require more follow-up.
• Google Ads work better for high-volume, low-cost models ready to convert.
• Choosing the right ad platform depends on your intake systems and client goals.

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Chapters

• 0:00 Facebook Lead Cost and Quality
• 0:28 When to Choose Google Over Facebook
• 1:03 Identifying Your Ideal Client Avatar
• 1:47 Lead Nurturing Requirements
• 2:04 Episode Closing and Call to Action

Transcript

Speaker 1: 0:00

Bottom line leads from Facebook, generally less expensive, more targeted, but often do require some more time and patience and nurture before they ultimately convert into clients. I sort of summarize this all as Facebook ads can be a great fit for your firm if you want to reach potential clients before they get to your competition Right, which isn't always, I know this probably sounds like well, why wouldn't I? Well, there are actually some cases right. If you're confident that you're the cheapest firm, right, or that you're going to answer the phone the quickest, maybe you don't want to have a conversation with somebody like until the moment they're ready to make a decision because you are confident that you're going to be the cheapest option, right. And if that's your model, then honestly, if you are a high volume, low cost firm, google ads is probably the best place to be right. And I'm not saying you shouldn't also test Facebook, but on average, if you are a lower cost, higher volume firm, google can be great right?

Speaker 1: 1:03

Second reason Facebook ads often make sense. If you have a very specific type of client avatar you want to work with, facebook ads make a lot of sense. If you prefer to work only with middle to upper income folks, facebook ads are going to make a lot of sense. If you prefer to work with people in a very specific geography or with a very specific lifestyle, the more specific you want to be about who your ideal clients are, the more sense Facebook is going to make for you. If you are, listen, generic run of the mill, we will take anybody who wants to hire us then you're probably going to have success on Google, probably going to have success on Google right. Third big thing here is because Facebook ads often produce these leads that take a little more nurture. Your firm needs to have systems and an intake team and the ability to nurture these prospects, perhaps for a couple of weeks, perhaps for a couple of months, before they actually pick up the phone and hire you.

Speaker 2: 2:04

Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.