The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
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The Law Firm Marketing Minute
Facebook Ads Aren’t Google Ads—Here’s Why That Matters
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🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours.
📌 Key Takeaways
- Facebook and Instagram ads are not triggered by user searches—Google is.
- Your Facebook targeting must focus on demographics and interests, not keywords.
- Misunderstanding platform behavior leads to poor ROI, no matter your budget.
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