The Law Firm Marketing Minute

A Big Reason Why Law Firms Lose Leads Forever

• Spotlight Branding • Episode 892

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💡 Most law firms focus on capturing leads but fail at the most important part—nurturing them until they’re ready to hire. Just because someone downloads your lead magnet today doesn’t mean they need your services right away. In this episode, Danny and Smike reveal why ignoring follow-up is costing you clients and how to stay top of mind for when they’re ready.

📌 Key Takeaways:

  • Why capturing a lead is just the first step, not the finish line
  • How to use email, ads, and content to nurture potential clients over time
  • The biggest mistake firms make that causes leads to disappear forever

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