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The Law Firm Marketing Minute
Is Your Law Firm Accountable for Google's AI Mistakes?
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⚖️ If Google’s AI misrepresents your law firm’s content, who’s at fault? Smike, Sarah, and Eddie discuss the tricky issue of accountability when AI-generated answers skew information. Discover how these mistakes could impact your firm's reputation and what steps you can take to mitigate risks in the age of AI-driven search.
📌 Key Takeaways:
- AI errors can affect your law firm’s reputation and client relationships.
- Understanding accountability in AI misrepresentation is essential.
- Proactively managing your online presence can help bridge trust gaps.
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If SGE made a critical error that impacted a law firm's reputation, let's say that's so. They're summarizing right. What if they summarize it wrong? They get the wrong kind of angle, the wrong kind of message from it right and they still put it out there. They post it and they say here you go, here's your answer to whoever's searching, searching yeah, which is happening right now? Who's who's accountable? Is it google or is it the law firm for not creating the content the right way?
Speaker 2:okay, so I'm a law firm. I put out content, google takes it. I put out correct content. I put out correct information, correct. Google has taken it and skewed it somehow, put it in a wrong answer, or something lawyer's fault.
Speaker 3:Lawyer's fault no, not even close. I was just going to go the opposite of what she was saying.
Speaker 2:But no, it can't be the lawyer's fault no, the lawyers put out the correct information and if ai has skewed it somehow, then I mean it is on ai. But you can't really say that google has accountability, because ai is just pulling information and it's just it's artificial intelligence, I don't. It can't be held accountable for anything, so is that?
Speaker 1:something to worry about, absolutely not worry, but definitely be aware of. Okay because, okay because, like think about this way.
Speaker 3:Right say somebody searches right and they get that something to worry about. Absolutely Not worry, but definitely be aware of.
Speaker 1:Okay Because, well, okay because think about it this way. Right, say, somebody searches right and they get the answer, but it's skewed. Google AI doesn't do a good enough job summarizing it. It's skewed, gets the message wrong, gets the answer wrong, and then that person ends up hiring that lawyer with whatever they think is right in their mind. I don't know if I have a straight example of what that could be and how it could affect the law firm, but let's just say they think something that's very different from reality because of the skew. Now could you trace it even back to SGE, because they could just say oh, I read it on your blog.
Speaker 3:I mean that's happening regardless, is it? I mean people have contacted us saying we're family law attorneys.
Speaker 2:I get emails like at least once a week.
Speaker 3:Yeah, I mean.
Speaker 1:We should just start doing it right, yeah, I mean it can't be that hard.
Speaker 3:I mean no, but I mean like no, Janet, no offense.
Speaker 2:I'm business developed yeah no.
Speaker 1:I'm not even close. Hey, I've been through a divorce.
Speaker 3:I know how miserable it is.
Speaker 1:And family law will tell you that it's the worst.
Speaker 3:No, it's funny you always meet a family law attorney. I'm trying to get out of it.
Speaker 3:But, it's like no, but it is hard. And I mean Janice, I mean she gets contacted. We put a lot of content out and we still get the wrong. But I mean, in an ideal situation that should never happen. Yeah, because even if you click on the link, there's supposed to be a nurturing situation there the videos, the blogs, the FAQs, everything on there. So good Right Is to get you on the same page as the attorney. Thanks for listening to today's preview from this week's episode.
Speaker 1:If you had any thoughts on it, please leave us a review. We would greatly appreciate it. And don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.