The Law Firm Marketing Minute

This AI Could Make Your Website Obsolete?

• Spotlight Branding • Episode 841

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🌐 Could Google’s SGE render your website irrelevant? Smike, Sarah, and Eddie explore the evolving role of websites in the AI-driven world of search. From building trust to bridging the credibility gap, discover why websites may still have a critical role despite the rise of AI-generated answers.

📌 Key Takeaways:

  • AI tools like SGE are changing how people find information online.
  • Websites remain essential for credibility and trust-building.
  • Understanding the purpose of your website can future-proof your digital presence.

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Speaker 1:

SGE will make websites obsolete. No.

Speaker 2:

There is the whole zero click. So I don't think it will make websites obsolete. But if it's a short form answer that people are looking for, then yes, you are going to just get your answer and move on with life. If it's something you're researching, like looking for a lawyer and I'm looking for more information, then I'm going to see that short form answer. If it grabs me and I'm going to research more, I'm going to click through, I'm going to, but for some things, yes, it is going to make things very just, clear, cut, and it's going to give me the answer that I need.

Speaker 2:

I'm not going to need to click on anything else.

Speaker 1:

Do you agree? No, bite, you're fired, eddie.

Speaker 2:

She's my boss.

Speaker 1:

By the way, schneikies, I don't like that answer.

Speaker 1:

I mean I do and I don't. But I'm saying what is a website for? And I think a lot for a long time when we talk about SEO gimmicks. The purpose of a website was to get on the first page to drive eyeballs. I mean, we've never viewed it that way, we never have.

Speaker 1:

A website is somewhere where you can build credibility and gain trust. So even if you don't populate in the first page of Google, which we've never been concerned about if someone tells me all right, I need to meet the best hockey player in the world, he's going to teach me stuff. And someone gives me a recommendation, says Michael Peltier, he's the greatest hockey player going. Again, he's not, but I get that referral. So I'm already like okay, I trust this guy. My friend is telling me he's really good.

Speaker 1:

Then I go on Michael's website Again. I type his name into the search bar. I see his website. Now I'm on there learning more about him, his background, what he teaches, what his uh, what his ethos is. I mean, what is his approach to teaching skating, whatever? I don't even know what my ethos is. I don't know either.

Speaker 1:

But the point is I mean I'm going to your website to learn more about you and kind of figure out who you are before I make that leap to call you or to actually maintain some sort of business relationship. So yes, in a way the websites are. If you're using website as a tool, simply on the first page, it's going to become more obsolete. But if you're using your website as a professional business card in terms of people can see you, learn about you and you can gain credibility and bridge that trust gap, then they're just as important as they've always been if they're being used the way they're intended to be used. Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. I'll see you tomorrow.