The Law Firm Marketing Minute
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The Law Firm Marketing Minute
This AI Could Make Your Website Obsolete?
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🌐 Could Google’s SGE render your website irrelevant? Smike, Sarah, and Eddie explore the evolving role of websites in the AI-driven world of search. From building trust to bridging the credibility gap, discover why websites may still have a critical role despite the rise of AI-generated answers.
📌 Key Takeaways:
- AI tools like SGE are changing how people find information online.
- Websites remain essential for credibility and trust-building.
- Understanding the purpose of your website can future-proof your digital presence.
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SGE will make websites obsolete . No .
Speaker 2There is the whole zero click . So I don't think it will make websites obsolete . But if it's a short form answer that people are looking for , then yes , you are going to just get your answer and move on with life . If it's something you're researching , like looking for a lawyer and I'm looking for more information , then I'm going to see that short form answer . If it grabs me and I'm going to research more , I'm going to click through , I'm going to , but for some things , yes , it is going to make things very just , clear , cut , and it's going to give me the answer that I need .
Speaker 2I'm not going to need to click on anything else .
Speaker 1Do you agree ? No , bite , you're fired , eddie .
Speaker 2She's my boss .
Speaker 1By the way , schneikies , I don't like that answer .
Speaker 1I mean I do and I don't . But I'm saying what is a website for ? And I think a lot for a long time when we talk about SEO gimmicks . The purpose of a website was to get on the first page to drive eyeballs . I mean , we've never viewed it that way , we never have .
Speaker 1A website is somewhere where you can build credibility and gain trust . So even if you don't populate in the first page of Google , which we've never been concerned about if someone tells me all right , I need to meet the best hockey player in the world , he's going to teach me stuff . And someone gives me a recommendation , says Michael Peltier , he's the greatest hockey player going . Again , he's not , but I get that referral . So I'm already like okay , I trust this guy . My friend is telling me he's really good .
Speaker 1Then I go on Michael's website Again . I type his name into the search bar . I see his website . Now I'm on there learning more about him , his background , what he teaches , what his uh , what his ethos is . I mean , what is his approach to teaching skating , whatever ? I don't even know what my ethos is . I don't know either .
Speaker 1But the point is I mean I'm going to your website to learn more about you and kind of figure out who you are before I make that leap to call you or to actually maintain some sort of business relationship . So yes , in a way the websites are . If you're using website as a tool , simply on the first page , it's going to become more obsolete . But if you're using your website as a professional business card in terms of people can see you , learn about you and you can gain credibility and bridge that trust gap , then they're just as important as they've always been if they're being used the way they're intended to be used . Thanks for listening to today's preview from this week's episode . If you had any thoughts on it , please leave us a review . We would greatly appreciate it . Don't forget if you love your lawyer friends , let them know about the Law Firm Marketing Minute . I'll see you tomorrow .